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Beverage flavouring system mkt growth due to use of natural ingredients
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Wednesday, 16 October, 2019, 08 : 00 AM [IST]
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The beverage flavouring systems market is poised to witness exponential growth from its current market value of over $4 billion to over $5.7 billion by 2024. The continuous infusion of different types of unique flavours into products that are filled with natural ingredients and offer considerable health benefits will create immense growth opportunities for the overall beverage industry.
These were the findings of a recent research report by Global Market Insights, Inc, which also stated that owing to the augmented demand for flavour-rich products and functional beverages, the beverage flavouring systems market is anticipated to surpass $5.7 billion in annual revenues by 2025.
The growth of the market over the past few years has been attributed to the growing interest in nutritional products, coupled with evolving food consumption patterns globally.
Consumers are gradually accepting new products, and the beverage industry is consistently working to adopt innovative approaches by adding naturally-sourced fruit juice and ingredients in numerous non-alcoholic offerings and sports drinks.
Several beverage flavouring companies have begun to step out from their comfort zones with the motive to explore realistic and unconventional taste experiences to attract customers. Nowadays, people are seeking out functional but flavourful beverages, with a large number preferring drinks that contain natural flavours, thereby augmenting the product demand.
From blueberry-flavoured protein drinks to chocolate-flavoured teas, the demand for flavour-rich products is rapidly growing as more and more customers are inclining towards beverages with product formulations that offer health benefits. These trends have encouraged the production of organic products and will positively transform beverage flavouring systems market dynamics in the imminent future.
Floral flavours like hibiscus have gained immense popularity in recent years, widely used in tea, yoghurt, chocolates, and beer, being considered as one of the healthiest and low sugar-sweetened alternatives that also provide novel and flavourful taste experience to people. Lately, these ingredients are being included in new natural products so that consumers can experience new flavours, while simultaneously leveraging certain health benefits.
The natural beverage flavouring systems market is expected to witness the fastest growth over the 2019-2025 forecast timeframe.
The expansion of Canadian beverage outlets and stores has boosted the country’s economic growth and offered new investment avenues. Amongst several popular product choices, the tea segment in the country seems to have doubled in the past few decades.
Canadians are experimenting with new and strong flavors such as Oolong, which has a flavor that lies between green and black tea, in addition to other small sub-segments like rooibos and white tea.
At present, companies are trying out several new flavours for white tea like blueberry and pomegranate, which are alluring consumers, and subsequently, businesses are rushing to try new and innovative tea blends.
Mergers and acquisitions are being undertaken on a consistent basis to expand the natural and nutritional portfolio of companies and enhance value of appetising beverages. This will help meet the demand of natural flavours from consumers, ensuring that the beverage flavouring systems market will gain significant traction in the forthcoming years.
In 2019, Archer Daniels Midland Company (ADM), the US-based global food processing and commodities trading firm, reportedly took over the Ziegler Group, which is a prominent supplier of natural citrus-flavoured ingredients in Europe.
The deal was announced soon after ADM had completed the addition of US-based citrus flavour provider Florida Chemical. The combination of Florida Chemical and Ziegler had immediately positioned ADM for growth as a worldwide leader in natural citrus ingredients with wide-ranging systems for beverage and food customers.
Döhler is a global producer and provider of technology-based natural ingredients and solutions for the food and beverage industries.
Recently in 2018, it introduced customised soft drinks for adults, beer-mixes with new flavors, and other exciting premium concepts which would increase the adoption rates of organic products and propel the interest in eco-friendly food products.
The Double Brew beer mixes become popular among consumers due to authentic taste profiles, which combines two components, brewed lemonade and beer.
The beverage flavouring systems industry holds vast potential across both alcoholic and non-alcoholic applications. Most beverage flavouring companies perceive a rapid trend among consumers as they are shifting focus to health-related food products.
Some of the most popular observations of 2018 which could outline preferences over the coming years include the use of ingredients like mushroom, collagen, and functional botanicals.
Consumer interest is increasingly drawn towards functional beverages as these drinks deliver healthy ingredients like aloe vera, matcha, activated charcoal, and melatonin. The beverage industry is able to bring vital supplements and vitamins through natural ingredients, which benefit users in the long run.
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