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With Covid-19, communicating on goodness of ice cream key, conclave told
Our Bureau, Mumbai
The Covid-19 pandemic has shown a lot of weakness of the industry, we need to work together to build consumer confidence and communicating with consumer on goodness of ice cream, according to Sudhir Sitapati, chairman, CII National Committee on Food Processing, and ED & VP, foods & refreshment, Hindustan Unilever.