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“Baked products integral part of Malay lifestyle,” states Ken Research
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Monday, 26 June, 2017, 08 : 00 AM [IST]
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Baked goods are an integral part of the lifestyle of a large number of people in various countries, including Malaysia, as an essential part of breakfast and teatime, according to the Ken Research report titled Baked Goods in Malaysia.
The category includes bread, breakfast cereals, biscuits, cakes and pastries, crisp bread, toasted bread, rusks and other toasted products, wafers, waffles, sweet biscuits, gingerbread and other bakery products.
The most popular substitute food for rice and noodles in Malaysia are baked products. The factors affecting the growth of the baked goods market are the availability of a broad range of products at affordable prices, convenience of ready-to-eat products, rapid urbanisation, and different tastes and textures of the products, and the most important factor is the health benefits of baked goods over other available foods.
The launch of healthy ingredients with new flavours and innovation lead to consumption, market growth and greater production frequency.
The report stated that the future of the baked foods in Malaysia will witness many changes. The introduction of trans-fat free, multi-grain, whole-grain based baked goods that are low-fat, low-calorie, organic, enriched with vitamins and minerals with added flavours.
This will acknowledge a robust growth in the baked goods market. Consumers are shifting towards brown bread, whole wheat bread, multi-grain bread and other varieties instead of regular white bread.
In addition, consumers nowadays prefer sugar-free and gluten-free bakery products. The
demand for cake and pastries with various flavours is a fast-expanding category in the baked foods market.
The major factors affecting the growth of the baked foods in Malaysia are the increase in population, attractive advertising, a western lifestyle, and reduced time for cooking.
The improved transportation and logistics also helps in expanding the business network and achieve greater market penetration.
In Malaysia, hypermarkets and supermarkets are the major distribution channel for baked products.
The baked goods market is worth millions, and has the largest market share in the consumption industry.
Gardenia Bakery KL Sdn Bhd is the leading company in Malaysia, and provides a wide range of products in packaged leavened bread, packaged pastries and other baked products.
This company tops the list of competitors in Malaysia, due to its well-built distribution and establishment.
The baked goods market will witness an enormous growth in the coming years, and will contribute to the country’s economy.
The key topics covered in the report are the Malaysia baked goods market research report, the Malaysia baked goods market size, the Malaysia baked goods industry revenue, the Malaysia baked goods retail market, the Malaysia baked goods production output, the Malaysia baked goods market future outlook, the Malaysia baked goods market competition, the Malaysia baked goods market growth and the Malaysia baked goods market share.
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