Saturday, October 20, 2018


Buyers of caffeinated energy drinks with 150g+ of caffeine must be 16+
Saturday, 06 January, 2018, 08 : 00 AM [IST]
From March 5, 2018, customers buying caffeinated energy drinks containing more than 150mg of caffeine per litre will be asked to prove they are over 16 years of age.

The move builds on existing industry labelling guidelines, which require any soft drink with more than 150mg of caffeine per litre to carry a high caffeine content warning and state it is not recommended for children.

Waitrose is currently the only supermarket in the United Kingdom to announce it will introduce a sales policy aligned with the guidance present on energy drink packaging.

Simon Moore, director, technical and corporate social responsibility, Waitrose, said, “As a responsible retailer, we want to sell these products in line with the labelling guidance.”

“These drinks carry advice stating that they are not recommended for children, so we’re choosing to proactively act on that guidance, particularly given the widespread concerns which have been raised about these drinks when consumed by under-16s,” he added.

Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations.

It combines the convenience of a supermarket with the expertise and service of a specialist shop dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.

Waitrose also exports products to 53 countries worldwide and has seven shops which operate under license in the Middle-East.

Its omni-channel business includes the online grocery service,, as well as specialist online shops, including for wine and for plants and flowers.  

In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming Best Retailer Award, Soil Association’s Best Organic Supermarket Award 2017 and The Drinks Business’ Retail Buying Team of the Year Award.
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