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BEVERAGE

Coffee Board applies for GI registration of Araku Valley coffee from AP
Saturday, 10 March, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
The Coffee Board has applied for registration of Araku coffee under Geographical Indications (GIs) to protect the unique identity of the coffee grown by the tribal communities of Araku Valley in the Visakhapatnam district of Andhra Pradesh.

The Central Government, through the Coffee Board, is promoting the production of coffee in Araku Valley by implementing the Integrated Coffee Development Project.

The scheme includes extending financial support for replanting and expansion, creation of water harvesting and irrigation infrastructures and mechanisation of coffee estate operations.

In the non-traditional areas, financial support is extended for the consolidation of existing coffee plantations through gap filling and application of compost.

Technical assistance is also provided by organising capacity building programs and field demonstrations.

The Coffee Board is facilitating the collective marketing of Araku Coffee by providing incentives at Rs 10 per kg for self-help groups (SHGs) and grower collectives.

Arabica coffee from the Araku Valley area has gained popularity internationally as a high-quality speciality coffee.

The Coffee Board has developed exclusive logos for coffee grown in the country based on their geographical distinctiveness.

It organises the Flavour of India - The Fine Cup Award competition every year and encourages the coffee growers to participate in it.

This was informed by C R Chaudhary, minister of state of commerce and industry, in a reply to a written question in Lok Sabha recently.
 
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