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Dabur introduces Amla Juice under Réal Wellnezz brand, priced at Rs 99
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Saturday, 25 February, 2017, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Dabur India Ltd, India’s leading packaged fruit juice company, expanded its Réal Wellnezz range with the launch of Réal Wellnezz Amla Plus Juice. It contains 100 per cent natural juice and no preservatives, added colours or flavours, and is priced at an introductory price of Rs 99 (Rs 110 as standard) for a pack of one litre.
The juice, which primarily contains amla pulp mixed with apple juice, is a powerhouse of nutrients and is a healthy beverage option to meet the daily nutritional needs of modern-day consumers.
It is aseptically packaged in six-layer, tamper-evident TetraPak packaging, which protects it from oxygen, light and bacterial spoilage and gives it a longer shelf-life without the need for preservatives.
The sleek package offers convenience, safety, hygiene, easy handling and easy disposal after use. Being paper-based, the packages are 100 per cent recyclable.
“Today’s health-conscious consumers prefer healthier beverage options. We have been witnessing an increase in consumer demand for a variety of juice flavours, including traditional ones such as coconut, jamun, etc.,” said Mayank Kumar, head, beverages and culinary, Dabur India Ltd.
“Réal Wellnezz Amla Plus Juice is a perfect ready-to-drink juice for consumers who seek active and healthy lifestyles,” he added.
“Amla is considered to possess various health benefits, which is a prerequisite for the contemporary hectic and sedentary lifestyle,” Kumar stated.
“It is an excellent source of Vitamin C, which helps to boost immunity, metabolism and prevents viral and bacterial ailments, including cold and cough,” he added.
“With the launch of Réal Wellnezz Amla Plus Juice, we aim to not only extend brand Réal to give our consumers more choices but also bring the goodness of Amla encapsulated in a TetraPak, making the experience of consuming juice more enjoyable and nutritious,” Kumar said.
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