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Diageo India strengthens luxury portfolio with launch of Epitome Reserve Peated Single Malt
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Friday, 03 December, 2021, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Diageo India presents the second edition of United’s Epitome Reserve whisky – a limited-edition peated single malt with just 3,600 numbered bottles, signed by Mahesh Patil. The company's inventive attempts to broaden its foray into the artisanal craft spirit industry have been spurred by the increased demand for the debutant Epitome Reserve.
It embodies the grandiose of the Himalayan Foothills and northern plains, and the beauty of the Mandovi river.This one-of-its-kind single malt whisky is created using seven inimitable steps.
Only select Indian six-row barley, that travel from the Himalayan foothills over 2000 kilometers to Goa, go into the making of Epitome Reserve Peated Single Malt whisky. Then, the sweet waters of the Mandovi river hydrate the heads of perfectly broken grains,and the heat from the Islay peat give the full-bodied earthy grains an unmissable marine twist.
The play of the sea and spice ensue as the liquid moves from copper pot stills to maturation in American Oak casks against the briny Goan sea breeze. The liquid is then exclusively finished in cabernet sauvignon casks. This adds a vibrant and lively flavor, reminiscent of mint, plum, mulberry, and cherry flavors to the liquid,which is enjoyed neat, on the rocks or with a dash of water.
It comes in an elegant package with subtle hues of scarlet and maroon and is meant to be a collectible and a souvenir. Both the packaging as well as the liquid are a nod to the ‘rooted and risen' and celebrate the longevity of a banyan tree.
Talking about the design ethos of the second edition of Epitome Reserve, Shweta Jain, chief business development officer, said, “The Epitome Reserve packaging articulates the rooted and risen tenets to the core. The new design brings to life a very earthy and authentic expression of packaging. The banyan tree continues to remain our key anchor but under the tree you find layer upon layer of intricate shades, structures and textures.”
Commenting on the launch of this all-new liquid, Vikram Damodaran, chief innovation officer, Diageo India, said, “We are very excited to launch Epitome Reserve Peated Single Malt, within six months of the successful debut of the Epitome Reserve, India’s first 100% rice whisky.With the launch of the second limited-edition, we redouble our commitment to our premiumization strategy and aim to revolutionize the space of artisanal craft spiritsin India, while riding high on product innovation. Truly rooted and risen, this limited-edition Indian craft single malt will resonate with evolved consumer palates and will open up new experiences for them to cherish.”
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