Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. “Heat Happens” invites fans to step back and enjoy a hit of refreshment.
Shrenik Dasani, global brand director, Sprite, said, “Many things create ‘heat’ around us, it’s inevitable. Heat Happens’ shows that cooler heads always prevail. Whether its mental heat in the shape of unwanted interruptions, or the physical heat of a sweaty commute, our hectic daily schedules leave us constantly searching for ways to keep our cool. We believe that adding a human layer of understanding and dash of comedic value, as well as a sip of ice-cold Sprite, can help diffuse potentially triggering situations.”
Influencer engagement, topical social media activation, out-of-home, films and other creative executions will offer humorous-yet-authentic takes on how innocent conversations and innocuous scenarios can escalate quickly. The “Heat Hacks” on-pack reward program enables fans to scan a code for ways to beat the heat of everyday life, whether at home or on the go.
“Heat Happens” will roll out in 2022 across North America, Greater China, India, Africa, Europe, A-South Pacific, Korea, the Middle East and Latin America.
“In a world more heated than ever before, we feel the time has come to launch the first unified platform and visual identity on Sprite, to provide a consistent consumer experience around the world, introduce a new younger audience to the brand, engaging them in moments of physical or mental heat throughout their day, and offer them exciting experiences by tapping into passion points like music,” added Dasani.