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BEVERAGE

Varun Beverages, PepsiCo India enter strategic partnership for Tropicana
Saturday, 06 January, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Varun Beverages Limited (VBL), a key player in the beverage industry, has deepened its relationship with PepsiCo India by entering into a strategic partnership for the larger Tropicana portfolio, which includes Gatorade and Quaker Value-Added Dairy, in territories across the northern and eastern parts of the country. This was a part of VBL’s strategy to expand its product portfolio through its valued relationship with PepsiCo.

Ravi Jaipuria, chairman, VBL, said, “I am very pleased to share that Varun Beverages Limited and PepsiCo India have decided to enter a strategic partnership to sell and distribute the larger Tropicana portfolio that includes Tropicana Juices (100 per cent, Delight and Essentials), along with Gatorade and Quaker Value-Added Dairy in territories across North and East India.”

“With VBL already holding manufacturing, sales and distribution rights for Tropicana Slice and Tropicana Frutz in the north and east, we are confident that the addition of this portfolio will help expand the franchise for Brand Tropicana in these territories,” he added.
 
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