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Wild Drum - A refreshing hard seltzer in three delectable flavours
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Thursday, 25 November, 2021, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Having a good time no longer needs to mean that one must compromise on good health! The introduction of Wild Drum, a new range of hard seltzer that is vegan, gluten free, zero fat and has no preservatives rides on the wave of one of the most popular global beverage trends of 2021.
Specially formulated to be the lowest calorie alcohol beverage on the market, Wild Drum contains just 99 calories per serving, making it an extremely attractive options for health conscious, weight watchers.
This fizzy refresher currently retails in three delectable flavours, Pure, Mango and Lemon-Mint and is available in Maharashtra, Goa and Madhya Pradesh. Available in two differing strengths of ABV (alcohol by volume) - 4.75% and 8% - the company is also looking to introduce additional flavours to its repertoire.
Hard seltzers are the fastest growing alcohol drink category globally. It is one of the first few hard seltzer brands in the Indian market and is all set to take it by storm. An innovative, path breaking marketing strategy is planned to specially address the community of health conscious youth, who want to have a good time, but are also selective about what they consume.
Kousambi Roy, chief marketing officer, Wild Drum Beverages, said, “Globally there is a big demand building for hard seltzers, because they are a hydrating and refreshing alcoholic beverage that are a healthier and thus preferred alternative to beer.”
The brand’s marketing strategy addresses an audience that oscillates on a spectrum of good times that ranges from relaxed and uber chill to that of extremely uninhibited and wild, and is yet cognisant of the unwanted effects of alcohol and welcomes the option of an innovative drink with exceptional taste that is not accompanied by the guilt of calories.
“The product is already available in Maharashtra, Goa and Madhya Pradesh in premium outlets, and we expect to be in Delhi, Karnataka and the rest of India over the next year,” added Roy.
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