Wednesday, February 20, 2019


Danone Manifesto Ventures invests in coconut water maker Harmless Harvest
Tuesday, 06 February, 2018, 08 : 00 AM [IST]
Danone Manifesto Ventures stated that it had acquired a stake in Harmless Harvest, a leader in the United States refrigerated premium coconut water and a Fair for Life certified organic producer.

Danone’s venture arm has led a $30 million investment round, alongside Mousse Partners as well as other existing and new shareholders. The investment built on Danone Manifesto Ventures’ commitment to support companies at the forefront of tomorrow’s food trends.

Harmless Harvest markets fresh organic coconut water, produced through an exclusive micro-filtration process, resulting in a unique product experience. It has obtained the Fair for Life – social and Fair Trade – certification which recognises the company’s sustainable business practices promoting social, agricultural and environmental progress.

Founded in 2010, Harmless Harvest has become the undisputed leader of the fast-growing premium coconut water category in the United States. It responds to the growing demand from consumers for natural and healthy beverages.

Harmless Harvest secured a total of $30 million in growth capital. While including Mousse Partners as well as other existing and new shareholders like AccelFoods, the investment round was led by Danone’s venture arm, allowing Danone to build on its existing stake in Harmless Harvest.

“Harmless Harvest is a unique US brand with a strong consumer base and a great growth potential in the attractive plant-based category. Harmless Harvest and Danone have highly aligned values combining business growth ambitions with a commitment to healthier nutrition and sustainable business practices,” Laurent Marcel, managing director, Danone Manifesto Ventures.

“We look forward to leveraging our expertise and resources to help Harmless Harvest reach its full potential, while maintaining the unique DNA that has enabled its success,” he added.

Harmless Harvest intends to use the investment to support its growth initiatives by increasing and optimising sustainable production capacity, raising brand awareness and expanding distribution to meet growing consumer demand for refrigerated premium coconut water.
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