Wednesday, February 20, 2019


Frshly teams up with TFS, IRCTC and global players for rapid expansion
Monday, 12 February, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Frshly, the world’s first only automated food retail chain which serves fresh and hot food from multiple restaurants, has entered into multiple partnerships with the likes of Travel Food Services (TFS), Indian Railway Catering and Tourism Corporation (IRCTC) and other large global players for rapid expansion.

The strategic partnerships with these key transit players pave the way for Frshly to tap into the fast-growing travel market and set up their state-of-the-art automated outlets across key airports, railway stations and other key transit points in India and across the globe. Frshly outlets are also available in information technology (IT) parks, corporate hubs, hospitals, etc.

Frshly is constantly fostering relationships with large national and global food brands, as well as large facility management companies, to enhance their capacity and foot-print.

Satish ChamyVelumani, the company’s founder and chief executive officer, said, “We have been growing aggressively and are planning to create a global enterprise with over 1,000 outlets across multiple countries over the next two or three years.”

He added, “We are working with several international fast-moving consumer goods (FMCG) brands, and have developed a unique eco-system to prepare and serve their instant noodles, upma and cereals through our automated outlets. We are confident that all these major collaborations will open doors for other partnerships too.”

Gaurav Dewan, chief operating officer and business head, TFS, said, “TFS and Frshly are natural partners. We have a common agenda of transforming travel experience and be ahead of the curve on innovation, speed of service, quality of experience and the relevance of offer. Freshly ticks all these boxes for us and we are pleased to partner with them.”

Frshly has been a flag-bearer when it comes to innovation in the food-tech space, with seven patent filings around dispensing and packaging technologies. Six of these were filed in the last quarter.

Frshly, which has innovation labs in India and Hong Kong, has refreshed the hardware and software technology to deliver this unbeatable experience to consumers at sizes as small as 25sq ft in under 60 seconds. The meal trays are 100 per cent natural and biodegradable.
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