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Mars Food to acquire majority stake in Preferred Brands International
Friday, 18 August, 2017, 08 : 00 AM [IST]
Mars Food has signed a definitive agreement to acquire Preferred Brands International, a Stamford, Connecticut-based, fully integrated manufacturer and marketer of all-natural, ready-to-heat Indian and Asian food products, sold primarily under the Tasty Bite brand.

Tasty Bite’s portfolio includes a wide range of vegetarian offerings, including Indian/Asian entrees, spice and simmer meal kits and organic rice and lentils.

While the majority of sales are generated in North America, Preferred Brands International also manufactures products that are sold through retailers in the United Kingdom and Australia and through its foodservice business in India.

The agreement has brought two strong food businesses, focused on delivering healthy, tasty, and convenient foods that bring inspiration and enjoyment to the world’s dinner tables, together.

Mars Food, a segment of Mars, Incorporated, has a broad portfolio of brands loved by consumers around the world, including ready-to-eat and dry rices and grains, sauces, meal kits, meal helpers and spices under the brands Uncle Ben’s, Masterfoods, Dolmio, Seeds Of Change and others.

Tasty Bite manufactures products out of its manufacturing facility in Pune, India, and exports the majority of its products to the United States.

Preferred Brands International also enjoys a significant foodservice business, under which it supplies food products to other leading food manufacturers and quick service restaurants in India.

Tasty Bite has a subsidiary, which is listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). It will continue to be listed after the acquisition.

“Tasty Bite’s broad range of dinnertime products, focused on Indian and Asian cuisines, makes it a natural complement to our existing portfolio,” said Fiona Dawson, global president, Mars Food.

“Tasty Bite is a fast-growing Indian/Asian dinnertime brand. Upon the closing of its acquisition, Mars Food will expand our all-natural vegetarian offerings in the United States, and leverage Tasty Bite’s strong product development pipeline, flavour expertise and strategic sourcing of quality ingredients throughout our portfolio,” she added.

“We’re thrilled to be joining the Mars Food family,” said Ashok Vasudevan, chief executive officer, Tasty Bite.

“The nearly quarter-century of uninterrupted growth of Tasty Bite since its inception was powered by our deep commitment to sustainable practices and to the pursuit of consumer delight,” he added.

“Mars Food is one of the largest food companies in the world and a recognised leader and role model for corporate sustainability. Its strong brand portfolio, global infrastructure and shared values make it well-positioned to take Tasty Bite to the next level,” he added.

The acquisition of Preferred Brands International is subject to applicable regulatory approvals and is expected to close by the fourth quarter of 2017.

Morgan Stanley and Co LLC served as financial advisor to Mars Food. Skadden, Arps, Slate, Meagher & Flom LLP served as legal advisor to Mars Food, and AZB & Partners served as India legal advisor.

Tasty Bite was represented by Goldman Sachs, the Giannuzzi Group and Shardul Amarchand Mangaldas.
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