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Mother Dairy first NCT brand to get Quality Mark for poly-pack variants
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Saturday, 07 April, 2018, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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The Quality Mark certification has been conferred upon dairy brand Mother Dairy for all its poly-pack milk variants being sold in Delhi and the National Capital Region (NCR). It has become the first brand in the National Capital Territory to earn this certification.
The certification is awarded based on an assessment of dairy processing units conducted by a consortium of experts from the Department of Animal Husbandry, Dairying and Fisheries (DAHDF), the Food Safety and Standards Authority of India (FSSAI) and the National Dairy Development Board (NDDB), the managing directors of four federations representing the regions and two dairy experts, under the aegis of NDDB.
The Quality Mark stands for adherence to stringent compliance of quality norms adopted in hygienic and safe handling of milk right from its point of collection till it reaches the hands of consumers.
The initiative was launched in July 2017 by Radha Mohan Singh, minister for agriculture and farmers’ welfare, Government of India, and NDDB was assigned the responsibility to standardise, examine and award certifications for manufacturing units complying with the stringent processes thus defined.
In a statement, Dilip Rath, chairman, NDDB, said, “The Quality Mark initiative is aimed to enhance consumer confidence on milk and milk products by way of a simple logo. We are happy that Mother Dairy has adopted the same, and I am confident that the consumers will stand assured of the distinction that the mark represents.”
Commenting on the accreditation, Sanjeev Khanna, managing director, Mother Dairy Fruit and Vegetable Pvt Ltd, said, “It is indeed a proud moment for us to be the first company in the NCR to offer its consumers milk certified with the Quality Mark.”
“We have always been an integral part of people’s lives in Delhi and NCR and this certification for our seven processing units further validates our commitment for providing the highest quality of milk and milk products to our consumers,” he added.
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