Saturday, January 25, 2020


Veeba’s V-Nourish to create 500 jobs; Mainly in sales, production, mktg
Friday, 30 August, 2019, 14 : 00 PM [IST]
Our Bureau, New Delhi
Veeba plans to create 500 new jobs by the end of the year at its recently-launched plant in Keshwana, Rajasthan, which is dedicated to its kids’ drink V-Nourish. The majority of the new roles will be in the company’s sales, production, and marketing teams, and will support V-Nourish’s pursuit of gaining a market share of over five per cent in the kids’ drink segment in India within the next three years.

Veeba's V-Nourish is a scientifically designed wholesome nutritional supplement for kids above five years. Within two months of its launch, the product has gained significant traction and has established a pan-India distribution network.

Headquartered in Gurugram, Veeba has another manufacturing facility in Rajasthan (located in Neemrana). The company already has a strength of 1,500 employees working directly and indirectly with them.

“V-Nourish is poised to become a leading brand in the kids’ drink segment in India and we will be investing aggressively towards marketing, hiring and R&D (research and development) over the next few years,” said Viraj Bahl, chief executive officer and founder, Veeba and V-Nourish.

Innovated by Bahl and a team of Veeba research scientists, V-Nourish has over 40 nutri-boosters, including high protein, micronutrients, prebiotics and probiotics to support growth and development of children to help them stay healthy and active.

V-Nourish promises a unique product experience with the presence of real fruit chunks and nuts with every sip, and is free of any artificial flavours, synthetic colours and added preservatives.

“We are looking for passionate individuals who want to become a part of V-Nourish, and nurture my passionate venture with vision, skill and hard work,” Bahl added.
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