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DAIRY PRODUCTS

Ananda Dairy unveils 200 co outlets in Delhi & National Capital Region
Wednesday, 06 June, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Ananda, a leading dairy and dairy product manufacturer, unveiled 200 new company outlets in Delhi and the National Capital Region (NCR). With the commitment to provide its customers with quality dairy products at an affordable price and closer proximity, the company has made an investment of over 10 crore to make this record-breaking single-day store launch event successful. On the occasion of World Milk Day, the company reiterated its vision to give its valuable consumers direct access to a wide variety of nutritious and pure milk and milk products.

This extensive expansion followed Ananda’s launch of 105 company outlets in the capital in mid-February 2018. The company now aims to report an overall growth of 30 per cent and will be offering jobs to over 650 people with 200 new company outlets.

With its focused approach towards rapid expansion, Ananda is all set to chalk out its strategy to eye a bigger piece of the North Indian market. The company envisions meeting its target of launching over 500 company outlets whilst achieving a projected turnover of Rs 1,500 crore by the end of financial year (FY) 2018.

Celebrating the occasion, Radhey Shyam Dixit, founder and chairman, Ananda Group, said, “Ananda has been instrumental in fulfilling its commitment to deliver the best quality of nutritious dairy products to the consumers. Placing our consumers’ best interests at the heart of everything we do, we always put the health and safety of the customer first.”

“With the inauguration of 200 company outlets, we take pride in breaking our previous record of launching 105 Ananda outlets in a single day. On achieving this milestone, we are delighted to make available our diverse product range, at a closer access to our consumers,” he added.

To celebrate the successful launch, the company organised the Ananda Utsav, at which a variety of discounts were offered on their wide range of nutritious products. The consumers availed a 500ml pack of milk free on every purchase of Supreem Milk or Ananda Toned Milk and a 85g pack of curd free with every purchase of 200g of curd.

Following these exciting offers, the company will additionally offer a free bottle of flavoured Ananda Milk with Ananda Ghee, extra 200ml on every one litre of toned milk and a pack of 85g of curd with every 400g of Ananda curd between June 5 and 24, 2018.   

With this massive single-day launch, Ananda is aiming to give its consumers a holistic experience, by opening up the company’s entire fresh and wide dairy produce range, including confectionery and bakery items for them to purchase.

Moreover, well-trained professionals, who are able to guide consumers to the right products based on their unique dietary requirements, will staff the stores. Ananda’s philosophy is to create happier consumers with its portfolio of over 75 products that adds positive value to their health and contribute to their overall well-being.
 
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