Mother Dairy Fruit and Vegetable Private Limited to launch 5 new packaged products under its Mother Dairy and Safal brands, in the month of January 2021. The new packaged products are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers.
The announcement marks the auspicious occasion of Makar Sankranti and was made in the presence of Varsha Joshi, Chairman, National Dairy Development Board; Dr Omveer Singh, Deputy Managing Director, Mother Dairy and other key officials from the company.
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Product Name
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SKU Size
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Product Attributes
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Brand Mother Dairy
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Mathura Peda
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400
gms
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Popular
regional specialty made from the goodness of Mother Dairy Milk.
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Mewa Atta Laddoo
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400
gms
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Made
with Mother Dairy Ghee, cereals, pulses, crunchy almonds, cashews, raisins
and foxnuts.
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Brand Safal
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Frozen Drumsticks
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500
gms
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Convenience
of pre-cut, crisp, rich in dietary fiber and proteins, fat free, naturally
rich in Vitamin C. With no preservatives, the product will be available
round-the-year.
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Frozen Cut Okra
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400
gms
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Convenience
of pre-cut, naturally rich in Vitamin C, low in calories, fat free, natural
source of dietary fiber, and will be available round-the-year.
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Frozen Haldi Paste Cubes
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250
gms
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Fresh
turmeric rhizomes, rich in antioxidants, nutrition and taste, will be
available as scoopable cube in frozen format. The new offering will prove to
be a very effective immunity booster.
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Varsha Joshi said, “The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of country's diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer. The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood. At NDDB, we have always encouraged initiatives serving the purpose of enhancing production and creating alternate avenues for the farmers' produce, resulting in uplifting the livelihood of producers and offering the right value proposition to consumers.”
Consumers can buy the new sweets from the company's robust network of around 1500 booths. The brand’s new frozen products will soon be made available across its over 300 outlets in the National Capital Region, which will gradually be expanded in general retail outlets going ahead.
Commenting on the company's approach, Dr Omveer Singh said, “Given the unprecedented pandemic and growing concern of hygiene, we are introducing new products with an aim to offer superior quality, safe and hygienically packed products for our consumers. With the addition of new products, our packaged sweets portfolio will now comprise of 7 traditional sweets - one of the largest sweets portfolio by a dairy player, whereas the frozen vegetables portfolio will now offer 6 convenient options. We will continue innovating such products which add value to lives of both farmers and consumers.”
The packaged sweets portfolio constitutes of hygienically packed Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, GulabJamun and Rasgulla. The company's immunity range already consists of Haldi Milk and Probiotic Drinks under Nutrifit brand. Thefrozen vegetable range comprise of famed Frozen Peas, Frozen Corn, Frozen Jackfruit and Frozen Mixed Vegetables.
The brand was the pioneer in introducing Frozen Peas to the country in 1990s and was the first one to bring in the concept of Individual Quick Freezing (IQF). In the IQF process, the produce is frozen through a freezing tunnel of fluidised bed, leading to freezing of each and every grain individually. In addition, it offers a delectable range of frozen snacks such as Frozen AlooTikki, Frozen Hara Bhara Kebab, Frozen French Fires and Frozen Chilly Garlic Nuggets.