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MSAMB, Government of Meghalaya, and NDDB’s Mother Dairy sign MoU
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Monday, 05 August, 2024, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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The Meghalaya State Agricultural Marketing Board, Government of Meghalaya, signed a Memorandum of Understanding (MoU) with Mother Dairy Fruits and Vegetables Pvt. Ltd, a subsidiary of the National Dairy Development Board (NDDB). This agreement aims to enhance collaboration in agricultural marketing and supply chain management in Meghalaya.
The signing witnessed the attendance of Conrad K Sangma, Chief Minister; Dr Vijay Kumar D, Commissioner & Secretary, Agriculture & Farmers’ Welfare; Dr Meenesh Shah, Chairman & Managing Director, National Dairy Development Board (NDDB); Frederick Roy Kharkongor, Principal Secretary, Animal Husbandry & Veterinary Department, Government of Meghalaya; and Manish Bandlish, managing director, Mother Dairy Fruit & Vegetable Pvt. Ltd; also officials from the agriculture department and allied departments amongst others.
Sangma expressed optimism about the MoU's success, highlighting its potential to establish a long-term partnership. "We are delighted with this MoU, as its scope will enhance logistics, significantly reducing transit time for our produce to reach larger markets. He is hopeful that Mother Dairy, a subsidiary of the National Dairy Development Board, with its extensive network, will greatly benefit our farmers," he stated.
He emphasised that the primary objective has always been to support farmers, enhance their livelihoods, and ensure better market pricing and value addition for their products. He expressed confidence that Meghalaya will emerge as a significant supplier of organic products, not only within India but globally.
This partnership seeks to address the major challenges faced by the state and its farming community by enhancing direct market connectivity and improving post-harvest care, with experts from Mother Dairy working closely with the state to upgrade current management practices. The collaboration will also focus on crop research and development, including varietal improvements and productivity, optimising logistics costs by procuring multiple types of produce, and marketing the 'Meghalaya brand' in Delhi. Additionally, the partnership aims to further strengthen the dairy sector, fruit and vegetable value chains, and the organic sector in the state.
Dr Shah remarked that the NDDB along with its subsidiary companies is committed to undertake farmer-centric initiatives in Meghalaya under the guidance of Chief Minister of Meghalaya. “The MoU signed between the Meghalaya State Agricultural Marketing Board, Government of Meghalaya, and Mother Dairy Fruit and Vegetable Private Ltd towards a strategic partnership for growth and promotion of agricultural products from Meghalaya by fostering a long-term and sustainable engagement is truly a pathbreaking initiative in the interest of State's farmers,” he added.
Mother Dairy will also support varietal improvement and shelf-life extension to boost productivity along with value-added processing. Dr Shah stated that NDDB will continue to support empowering farmers by providing them direct market access for their produce. The agricultural products from Meghalaya as well as North Eastern States, most suited to be organic, would definitely be brought into its ambit ensuring better and remunerative prices to farmers, he said.
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