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Plant-based dairy sales, excluding milk, until June 2018 reach $697 mn
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Saturday, 29 June, 2019, 12 : 00 PM [IST]
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St Louis
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As Americans continue to look for ways to incorporate more plant-based foods into their diets, the plant-based dairy alternative segment is expanding. Sales of plant-based dairy products, excluding milk, reached $697 million, for the 52 weeks, ending June 2018, according to Nielsen data – an increase of 50 per cent year over year.
Non-dairy ice cream and frozen desserts, yoghurt, cheese, creamer, butter and dressing sales were included in these figures. All the non-dairy product categories cited here experienced double-digit growth greater than 20 per cent during the same period.
“The top driver for consumers of plant-based dairy products is health,” said Greg Paul, marketing leader, DuPont Nutrition and Biosciences.
“Consumers believe plant-based is healthier for them, yet what they consider healthy varies widely and is often personal. Healthy may be defined simply as dairy avoidance because of an allergy or intolerance or it may mean sustainable, lower in fat or better for one’s overall well-being.”
While health benefits may have been what brought mainstream consumers to the plant-based dairy sector, meeting expectations for taste, texture and overall eating enjoyment is what will keep them there.
Analysis of over three million online conversations over a three-year period by MotiveQuest found that taste and flavour are consistently consumers’ most important criteria in non-dairy substitutes. Protein content, texture, sugar level and calories are other common discussion topics.
“Consumers are often disappointed in the labels on dairy alternative products because their expectations aren’t met,” Paul said.
“The labels are not jibing with what consumers expect with dairy-free products – which is natural and simple with high protein, low sugar and clean labels. There is significant opportunity in the market for brands to deliver dairy-free products with better nutritional profiles and cleaner labels,” he added.
DuPont Nutrition and Biosciences is a leader in plant-based product development, with decades of experience and category research. Together with an expansive portfolio of protein ingredients, complementary systems for texture/stabilisation, cultures, probiotics and food protection solutions, DuPont experts can help plant-based dairy brands deliver on consumer healthfulness expectations with exceptional taste and texture.
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