|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
TAFE launches JFarm Services app for tractors, implements in Rajasthan
|
|
Saturday, 03 June, 2017, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Tractors and Farm Equipment Limited (TAFE), India’s second largest tractor manufacturerlaunched the JFarm Services App, a mobile application-based aggregator platform which facilitates hiring of tractors and modern farm machinery for farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), which took place in Kota recently.
Available on Google Play Store, it is free and will connect custom hiring centres (CHC) operated by tractors and equipment owners directly to farmers who need farm mechanisation services and solutions, thereby facilitating a fair and transparent rental process, while focusing on quality, dependability and timely delivery.
The app is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers, while creating a breed of new rural entrepreneurs and significant job opportunities. JFarm Services will also be available to farmers on call through a dedicated toll-freenumber.
Out of the 95 CHCs allotted through subsidy to TAFE, 38 have been identified across six zones in the state – Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.In November 2016, TAFE inaugurated JFarm Rajasthan, an advanced agri-research centre in Bhawanimandi in the Jhalawar district.
As a next step, the launch of the JFarm Services App, along with the identification of these physical CHC franchisees,will create a hub where farmers gain access to specialised equipment and JFarm Rajasthan’s agri-extension services, including modern farm practices, technical know-how, high-yielding crop varieties, crop protection, organic and sustainable farming and customised and specially-designed training programmes by leading agri-scientists.
In its pilot phase, the aggregator platform has enrolled over 450 CHCs and suppliers and has connected them to over 25,000 farmers.
Speaking on the app launch, Mallika Srinivasan, chairman and chief executive officerm TAFE, said, “The JFarm Services App is a milestone in TAFE’s journey of cultivating the world. With the JFarm Services mobile app, TAFE aims to empower the farming community by creating a viable model for the farmers and the custom hirers to conduct transactions in a fair and transparent manner.”
“These initiatives are directed towards building a sustainable livelihood for farmers, while preparing them to remain self-sufficient by increasing farm productivity,” she added.
T R Kesavan, president and chief operating officer, TAFE, said, “As a trusted brand among the farming community in Rajasthan, TAFE, through its JFarm Services aggregator model, plans to enrol 10,000-15,000 CHCs in the first two years of operation and positively impact the farming community by reaching out to 5,00,000 farmers.”
|
|
|
|
|
|
|
|
|
|