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Cafe Beer Italy to begin on March 27, feature wide supporting programme
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Monday, 18 March, 2019, 16 : 00 PM [IST]
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Milan
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The stage is set for the second edition of Craft Beer Italy, which is slated to take place at MiCo Lab Milano Congressi on March 27 and 28, 2019. Not only will it feature a host of technical conferences, but it will have a wide supporting programme, which is designed to give value to the craft beer sector and engage the visitors.
On the website of the event, which offer a great international presence and a high-quality exhibition area, visitors can find the exhibitor catalogue, that features leading companies for raw materials, technologies, packaging and marketing, and the complete conference programme, enriched by several speeches aiming to help the brewmasters to effectively deal with daily challenges.
The professionals of Doemens and VLB Berlin, partners of Craft Beer Italy, will also answer visitors’ questions in a question-and-answer session, a great opportunity to solve any brewing doubt they may have.
Even the German association, Private Brauereien, which has been organising the prestigious European Beer Star competition for years, has chosen the event to speak to Italian brewers and reveal them all their secrets to increase their success through the visibility offered by the competition.
The floor will then be left to the companies supplying the sector, which work alongside breweries every day in search of ad hoc solutions for their activities: the Craft Beer Italy conference will host, among others, the speeches of Lallemand Brewing on the enzymes in brewing and Fermentis on the use of dry yeasts for craft breweries.
Hach Lange will talk about oxygen monitoring, and Arconvert will explain how the label can be an effective tool for neuromarketing. Pentair instead will present solutions for membrane filtration suitable for the craft brewing.
The conference would not have been complete without the participation of Unionbirrai, that will step on the floor at Craft Beer Italy to present the 2018 Report on the Italian craft brewing sector and to launch OBiArt, the Italian observatory on craft beers, created in cooperation with the University of Florence. Unionbirrai will also talk about quality control, labelling and transparency as well as hop growing in Italy.
Between a conference and a meeting with their suppliers, breweries will have the opportunity to be guided by the skilled Doemens Beer Sommeliers and Unionbirrai Beer Tasters to discover Italian and international beers at one of the four dedicated tasting areas.
Craft Beer Italy is proud to support the commitment of women in the brewing sector and announce that one of the tasting areas will be managed by Doemens Beer Sommeliers, belonging to the association Le Donne della Birra.
A little interactive surprise awaits all visitors - they will be able to live a neuromarketing experience at the VDGlass and Cias Innovation stand, where, thanks to EEG technology, they will discover firsthand how the brain system reacts to different types of glasses while tasting beer.
The 2019 essay of Craft Beer Italy, in collaboration with, NürnbergMesse Italia, in cooperation with MoBI (Movimento Birrario Italiano – Italian Beer Movement), will offer free training seminars for homebrewers at the Homebrewing Forum, because Craft Beer Italy is not only home to present, but also future brewers.
The Forum will also host the final stage of Doemens Italian Beer Sommelier Championship, a unique opportunity to attend this sommelier challenge, which gives access to the prestigious Doemens World Championship of Beer Sommeliers.
The announcement of the winners and the award ceremony of the Best Craft Beer Label contest will also take place at the Forum. All participants in the competition will benefit not only from the unique visibility offered at Craft Beer Italy and BrauBeviale 2019, but also from discounts to print their labels thanks to the cooperation with Tic Tac Stampa, a company that strongly believes in the potential of those small big realities that are craft breweries, so much so that they have also adopted materials dedicated to their labels.
After the event, visitors can enjoy several events in the city, like the pub crawl in iconic Milan craft tap rooms and exclusive parties.
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