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EVENTS

Naturex to showcase XtraBlend RN, food preservation solution, at IFT18
Wednesday, 11 July, 2018, 08 : 00 AM [IST]
Chicago 
Naturex will showcase XtraBlend RN, a new natural solution for food preservation, as a part of its Clean and Clear theme at the IFT18 Expo, slated to take place in Chicago, Illinois, between 16 and 18, 2018. Natural colours, fruit powders, vegetable purees and oat flour will also be in the spotlight.

Botanical solution for oxidation management
EDTA is a synthetic agent used in food applications such as mayonnaise and other lipid emulsions to prevent the development of off-tastes and a deterioration in colour.

Manufacturers today are seeking natural alternatives to EDTA in order to ensure their products are compatible with the trend for clean labels.

XtraBlend RN is the result of a major research programme conducted by Naturex that explored the chelating and free radical scavenging properties of over 400 botanicals.

Since they are familiar and clearly understood to be of natural origin, botanical extracts resonate well with consumers.

Catherine Bayard, category manager, Naturex, said, “In light of the trend for clean labels, it has become clear that a rethink on EDTA is now needed. XtraBlend RN provides the perfect plant-based solution to this dilemma, delivering similar oxidation management to EDTA, but with a clean and clear label.”

At the IFT18 conference, Naturex will present details of a research programme that has led to breakthroughs in the identification and understanding of the antioxidant mechanisms of natural extracts.

Speakers Margot Loussouarn, Mickaël Laguerre and Simona Birtic will deliver a paper entitled New insights into using photon emission to image lipid oxidation patterns in food matrices at McCormick Place at 3:30pm on July 16.

Natural ingredient concepts
Also on the Naturex booth will be a selection of Instagrammable application concepts that look great when shared on social media, something young people increasingly enjoy doing.

Available to see and taste will be a Unicorn ice cream roll made with a blend of Vegebrite natural colours – Ice Blue and Beetroot – plus turmeric extract to create a 100 per cent natural but stunning rainbow effect.

A further major focus for Naturex at IFT18 Expo will be its unique range of fire-roasted fruit and vegetable purees.

They are produced using a high-temperature direct flavour roasting technology, which intensifies the taste of fresh produce into sweet, caramelised concentrated notes that deliver a savoury, smoky character.

Application concepts showcasing these ingredients will include Fire-roasted Pineapple and Jalapeño, a refreshing beverage formulated with light roasted pineapple and fire-roasted jalapeño purees to create a taste experience that mixes sweetness with a little heat.

With the World Cup in Russia concluding the day before IFT18 Expo begins, visitors can toast the climax of the planet’s biggest festival of soccer with a Moscow Mule Mocktail, Naturex’s non-alcoholic take on the popular cocktail.

Made with NAT arom botanical extracts, it delivers all the kick of the original, but without the hangover.
 
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