|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Transport yourself to a mythical land with Gin Explorers Club!
|
|
Friday, 06 January, 2023, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Make way as the second edition of India’s biggest Gin Festival - The Gin Explorers Club (GEC) comes to Mumbai this January.
Get ready to revel in the world of gin over a weekend celebration on Saturday, 7th & Sunday, 8th of January, 2023, as you plunge into a host of gin cocktails, exciting music acts, impeccable experiences and magical vibes all the way.
Until a couple of years ago, gin accounted only for a tiny share of the country’s alcobev market- as compared to now, where the increase in the number of gin consumers in the country has put India on the map as one of the three fastest-growing markets in the gin consumption space. The last few years have seen beautiful growth in this spirit with a wave of homegrown gins as well as international gins taking over the country, making way for a whopping rise of 6% in consumption in India annually.
This edition celebrates the mythical world with GEC promising to bring forth an experience that goes beyond imagination into a botanical wonderland with 12 of the coolest homegrown and international gins for people to experience over a weekend of revelry. Explore brands such as Beefeater, Blue Moon, Bulldog, Gordon's x Jimmy's, Greater Than, Hendrick's, Jade Forest, Jaisalmer, Malfy, Monkey 47, Tamras, Tanqueray and more - under one roof complemented by an eclectic music line-up to get you to sway beats of various artists.
“No two gins can ever taste the same, and that’s the experience that we are trying to bring forth. As a gin lover, I love trying new gins and more so dwelling in their worlds and learning their stories - and that’s just what led us to create GEC. A place to get an exhilarating experience under one roof”, says founder Anjali Batra.
Adding to this, Shuchir Suri, commented, “The world of gin today doesn’t just stop at the consumption of the spirit itself, but rather depicts a whole new lifestyle around it. Gin has come to represent a lifestyle that boasts of versatility and experimentation, and that hunger for exploration is here to stay and massively grow”.
|
|
|
|
|
|
|
|
|
|