Sunday, May 26, 2019


Whirlpool India’s Bloomwash Pro, Ace XL bag labels at iF Design Awards
Saturday, 16 March, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
Two new products from Whirlpool India - Bloomwash Pro and Ace XL - have been honoured with iF Labels at the iF Design Awards 2019, one of the world’s foremost design competitions. They bring user-friendly design and a bold new aesthetic to modern kitchens. Whirlpool also bagged an award in its premium Global Range - W Series, that was recently launched in India for its four-door refrigerator.

Over its 66-year history, the iF Design Award has become one of the world’s most prestigious design competitions and is recognised as an arbiter of quality for exceptional design.

Judged by an international panel of design experts and awarded annually, the iF Labels are presented to products that are considered outstanding in their field. This year, Whirlpool brands were evaluated within a highly competitive field that included over 6,400 entries from 50 countries.

“At Whirlpool we continuously strive towards understanding our consumers’ needs and offer products that are a perfect blend of design, technology and innovation. One that not just delights with its performance, but is also reflective of the contemporary lifestyle,” said Sunil D’Souza, managing director, Whirlpool India.

“We are happy to have received iF Design Awards for recognising our product innovations at Whirlpool. And it only strengthens our commitment to continue to listen to the consumers’ voice to keep offering products that are both meaningful in purpose and demonstrate exceptional designs,” he added.

Bloomwash Pro fully-automatic washing machine (Whirlpool India)
The Bloomwash Pro is a perfect blend of form and function. Its design can be experienced in every detail – from its elegant edge to edge black glass top that gives an infinity view without any breaks to the high-quality chrome bar that evokes a sense of exclusivity. Add to that its compact form factor that makes it ideal for smaller spaces in the urban living.

Beneath the ultra-modern looks, the machine comes with a steel impeller and triple nozzle spray that offers class-leading performance. With interiors that showcase meticulous craftsmanship, it also offers resource-saving features to ensure a superior wash experience.

Ace XL semi-automatic washing machine (Whirlpool India)
The Ace XL is a culmination of progressive aesthetics and unique craftsmanship that showcases a Hi-tech, premium and robust looking product.

A part of a new generation of appliances featuring Whirlpool’s futuristic design language, the new Ace XL offers aesthetically-appealing gentle curved surfaces, rounded corners, clearer interfaces and easy-to-understand icons make day-to-day interaction a wonderful experience.
Whirlpool W Series four-door refrigerator (Whirlpool - Global range)

Mirroring contemporary home design trends, this advanced four-door refrigerator with polished aluminium blade and elegant full-width black interface seamlessly complements any living space, while offering a more intuitive user experience.

The doors open to a panoramic view of the interiors the slowly gets illuminated by a large LED panel with gradual lighting technology.
Powered with Whirlpool’s Sixth Sense technology and a convertible freezer, it ensures precision cooling for optimised food preservation and customisable storage options.
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