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FOOD PROCESSING

Nestlé India & Paytm Mall team up for Maggi Masalas of India promotion
Saturday, 15 April, 2017, 08 : 00 AM [IST]
Our Bureau, New Delhi
In a first-of-its-kind association, Nestlé India has collaborated with Google and Paytm Mall to roll out an exciting new promotion for the launch of Maggi Masalas of India, the new variants of Maggi Noodles.

Inspired by the regional cuisines, the range will cater to distinctive local tastes with signature herbs and spices.

The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided.

Suresh Narayanan, chairman and managing director, Nestlé India, said, “At Nestlé, we constantly use platforms and technology to deliver differentiated brand experiences.”

“We are confident that our consumers, who have always demonstrated an unconditional love for their favourite Maggi Noodles, will be excited with this association,” he added.

“I am thankful to both our partners, who are leaders in their respective areas, for this association, to provide consumers with a unique and innovative experience that is a win-win for all,” Narayanan said.

This innovative association with Google allows users to key in Meri Maggi in the search bar, and be presented with eight options of Maggi Masalas of India variants.

The users have to then choose four out of the eight options displayed and submit their votes.

Upon the submission of votes, not only will the users become eligible to participate in the contest to win the Masalas of India Goodie Box, but they can also pre-book the yet-to-be-launched Maggi Masalas of India Noodles exclusively through Paytm and Paytm Mall.

Vikas Aghnihotri, director, sales, Google India, added, “Google is always innovating to create unique experiences for users, and this innovation is an example of how we can work with organisations to drive engagements at a mass scale.”

Paytm Mall has created a special Maggi Brand Store to sell the Maggi Masalas of India box from April 22, 2017.

The company has also launched a unique campaign - Catch the Maggi Train - in which four new flavour packs will appear as icons forming a train on the Paytm and Paytm Mall apps.

Consumers who click on the train icons and buy the product will be gratified with exclusive cashbacks on their purchase.

Talking about this association, Saurabh Vashistha, vice-president, Paytm Mall, said, “India is a richly diverse country with countless cultures, languages and cuisines.”

“Nestlé has done an excellent job of creating a special range of Masala Noodles drawing inspiration from this culinary diversity, and we’re happy to bring this delight to the doorsteps of millions across the country,” he added.

“This is truly aligned with our ideology to build unique products handcrafted in India that acknowledge and celebrate our diversity,” Vashistha stated.
 
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