Thursday, May 24, 2018


Aussie bistro Patissez, of Freak Shakes fame, forays into Indian market
Wednesday, 12 July, 2017, 08 : 00 AM [IST]
Our Bureau, Bengaluru
Patissez, the Australian bistro renowned for its Freak Shakes, has entered the Indian market. It has joined hands with master franchisee Eljay Infratech to expand its footprint in the Indian subcontinent.

It looks forward to satisfy foodies in Jaipur, Mumbai, Delhi, Hyderabad, Bengaluru, Chennai and other major cities of the country in the months to come.

Indian foodies can expect such Freak Shakes as the Pretzella, Muddy Pat, Bano Freak and Fruity Freak, as well as savoury items like Freak Burgers and Freakfast.

“The transformation of the new-age retail landscape in India, with the food and beverage (F&B) industry sharing a third of the expected growth rate of $1.3 trillion by 2020, has opened up a plethora of opportunities in the F&B space,” said Shreyas Asthana, second-generation entrepreneur and partner, Eljay Infratech.

“With hanging out in cafés and restobars becoming the latest trend amongst the younger masses, there has been a sudden surge in the F&B industry, not only in metros, but in Tier-II and III cities across the country,” he added.

“This healthy trend has positioned the F&B industry as one of the most sought-after investment spaces today, and has inspired Eljay to take the Patissez plunge,” said Asthana.

He added, “Eljay has been into food retailing for a decent number of years now. With the support of some internationally-acclaimed experienced hands in the F&B industry, we have taken a giant stride by bringing Patissez to India.”

“Patissez has been the pioneer of Freak Shakes. We are thrilled to be associated with the brand, and are keen on covering the length and the breadth of the country very soon,” Asthana said.

By the last quarter of 2018, Eljay aims to open Patissez outlets across major cities in the country. Eljay Infratech, being the master franchisee, is open to sub-franchisees who can be its trust points to establish Patissez’s legacy in the subcontinent.
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