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deGustibus Hospitality to invest Rs 180 mn in 10 outlets by end of ’17
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Saturday, 16 September, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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deGustibus Hospitality, the parent company of such restaurants as Indigo, Indigo Delicatessen, Neel, Tote on the Turf and D:OH! and the catering venture Moveable Feast, plans to open 10 new outlets by the end of 2017 and will invest Rs 180 million in the same.
The amount will be utilised for the launch of four outposts of Indigo Delicatessen in Mumbai and Pune, two outlets each of Neel and D:OH! and two new quick service restaurant (QSR) models in India.
In addition, the group, helmed by Anurag Katriar (who serves as it executive director and chief executive officer) has recently bagged the tender for the revamp of the food court of CR2 Mall, located at Nariman Point, Mumbai.
The idea of the CR2 food court revamp is to develop an upmarket, quality-conscious food hub in South Mumbai, offering a unique mix of 14 dining and delivery options.
Slated to be launched by October this year, the mall will have two restaurants, a bar space, a coffee shop and a food court with ten different brands.
Katriar is looking at investing in creating a new look and feel to the space, making it more environment-friendly with a central delivery number.
deGustibus Hospitality’s immediate expansion plans in Mumbai and Pune include the launch of Indigo Delicatessen’s 10th outlet this month at Koregaon Park, Pune, followed by two outlets of Indigo Deli in Juhu and Phoenix Market City, Mumbai. Another is slated to be launched in Pune later this year.
Patrons in South Mumbai can dine at the new Neel at Nariman Point, which is scheduled to be launched later this year, along with an outpost of Neel entering the Pune market.
D:OH!, an all-day dining and bar concept will continue to expand in Mumbai over the next eight months.
Keeping up with their position of being consistently innovative, deGustibus Hospitality will venture into the QSR segment with the launch of two new concepts focused around the do-it-yourself (DIY) service with a compact menu.
While the first project will serve burgers, shakes, sundaes and sandwiches with a unique choice of buns and patties, the other model will offer South Indian cuisine with pure vegetarian food, including a few Jain options.
Talking about his expansion plans with deGustibus Hospitality, Katriar said, “We believe in expanding fast yet consistently, and hence want to focus only on the Mumbai and Pune markets, as of now.”
“There is a greater demand for more quality options in the QSR segment, and with the launch of the two new models by deGustibus, we aim to meet this thriving demand,” he added.
“South Indian cuisine is a less touched upon market in Mumbai, and we look forward to bringing in a new product for the urban audience,” Katriar said.
“Also, with the CR2 food court revamp, we aim to change the way South Mumbai eats offering a holistic entertainment destination with good food and beverage (F&B) and recreational options,” he added.
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