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HOTELS & HOSPITALITY
Domino’s launches Everyday Value offer on orders of two medium pizzas
Friday, 21 April, 2017, 08 : 00 AM [IST]
Our Bureau, New Delhi
Domino’s Pizza India has launched the Everyday Value offer, where consumers can get medium pizzas starting at Rs 199, for pizzas priced at Rs 295, when they buy two pizzas. This offer is available every day, and does not require any coupon.
Speaking on the offer, Dev Amritesh, president and chief business officer, Domino’s Pizza India, said, “We want to significantly increase the value for money for our consumers. Consumers who order two medium pizzas or more will find this offer just right for them.”
“While pizzas are consumed on special occasions, there are many more everyday pizza moments, where consumers can now spontaneously order Domino’s, without waiting for discount coupons or offer days. We want consumers to order whenever their heart desires, Jab Dil Bole Domino’s,“ he added.
Murugan S Narayanaswamy, senior vice-president, marketing, Domino’s Pizza India, said, “The new Everyday Value offer will provide pizzas at prices starting from just Rs 199 each if the consumer buys two pizzas.”
“We have also restructured our menu and introduced new pizzas to the menu. We have included most of our pizzas in this new offer,” he added.
“Through this campaign, we expect consumers to increase their frequency of pizza consumption as well as bring in new customers to the category,” Narayanaswamy said.
“We will promote this campaign with a nationwide 360-degree media plan, including television, print, radio and digital media. The television commercial is already on air,” he added.
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