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HOTELS & HOSPITALITY

Global sales firm WorldHotels strengthens sales presence in GCC market
Monday, 11 June, 2018, 08 : 00 AM [IST]
Frankfurt
WorldHotels, a global sales, marketing and distribution company with 350 independent upscale and luxury hotels in 50 countries, is strengthening its presence in the Gulf Cooperation Council (GCC).

“The Middle-East offers tremendous potential for us from both a hotel portfolio and a sales perspective. We have identified the region as ideal for strategic growth and we want to expand further over the next couple of years,” explained Geoff Andrew, chief executive officer, WorldHotels.

Just recently, the group of independent hotels added the Gulf Court Hotel Business Bay in Dubai to its portfolio. The hotel belongs to the Gulf Hotels Group from Bahrain.

“We are extremely proud to add this high-quality hotel into our group,” said Sarah Belkacemi, senior vice-president, Europe, the Middle-East and Africa, adding, “We carefully consider how we grow our portfolio. Our development strategy reflects Worldhotels’ focus on quality over quantity.”

WorldHotels started strengthening its relationships in the region with the appointment of Chris Bradley as director of hotel development and sales for the Middle-East in 2017. Since then, Bradley has been looking at opportunities to find new business for the WorldHotels’ member hotels in the Middle-East and outbound to other markets.

To further deepen its relationships, WorldHotels has now appointed Travel Connections Arabia (TCA), the leading marketing and sales organisation in the Middle-East, to provide sales and marketing activities working alongside Bradley.

TCA is based in Dubai, representing a unique collection of luxurious properties, acting as a regional sales and marketing office in the Middle-East.

“The region is highly relationship-driven, and our partnership will allow us to approach multiple segments seasonally. This will give us a significant advantage in speed to market,” said Bradley.

“With their experience delivering to luxury properties, TCA understands the client base and necessary initiatives to deliver market share to World Hotels globally,” he added.
 
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