Social responsibility is the theme of Jumboking’s new social media campaign. Western India’s favourite QSR (quick service restaurant) brand has launched a new social media campaign, focussing on a three-pronged approach on social media.

Its features are as follows:

A set of posts that focus on an interesting twist on the alphabets comprising the brand name

A set of posts around looking at the brighter side

Sharing posts from key influencers

“The 21-day lockdown announced by Prime Minister Narendra Modi is a must to curtail COVID-19. While our stores are shut, we would like to be seen as a responsible brand that engages with society in a meaningful manner during this difficult phase,” the company stated.

It has also tweaked its logo to a 100 per cent touch-free version. The new design displays the brand name in green indicating vegetarianism and the text 100% touch-free inscribed, indicating that from the factory to customers’ hands/door-steps, every Jumboking is free from human touch.