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Puranmal introduces Petite Bites, marking foray into catering business
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Friday, 17 March, 2017, 08 : 00 AM [IST]
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Harcha Bhaskar, Mumbai
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Puranmal Foods Pvt Ltd, one of Mumbai’s leading fine dining chains, launched Petite Bites, a menu that marked its foray into the catering business. The company also announced its expansion plans, which includes franchising and the opening of a quick service restaurant (QSR) in Fort, the city’s business precinct.
Speaking about the venture at an event that took place at the Mahalaxmi Racecourse, Deepa Sureka, the company’s managing director, said, “The catering menu was conceptualised by Puranmal’s research and development (R&D) team after months of hard work.”
“We realised that nowadays, people are constantly on the run but want to taste everything, only in small portions. So we launched a healthy menu comprising bite-sized portions. It is divided into three sections - Chaat the Healthy Way (healthy chaats), Cheat Day Chaat (regular chaats), and a sweet menu,” she added.
Chaat the Healthy Way comprises such items as taco lettuce, zuchinni boat and rainbow salsa. Cheat day Chaat comprises sam wantons, cone chaat, pesto ragda pattice and salsa dahi vada. The sweet menu offers gulab jamun cheese cake, ras malai mousse, three-layered mango shrikhand and motichoor rabadi parfait.
Regarding the new restaurant, Sureka said, “Puranmal India has three outlets in Mumbai (in Juhu, Ghatkopar and Chandivali) and one in Khopoli. We are diversifying our quick service vertical with a new outlet, which is slated to open in south Mumbai by the first week of April 2017.”
“It also has a dine-in capacity of 30. With the concept of QSR firmly in place, the restaurant will be serving chaat, mithai and the Puranmal Fusion Thali to enthrall south Mumbaikars with its authentic North Indian taste,” she added. On the retail front, Petite Bites will be available after a month at Puranmal’s Juhu outlet only.
The company has a state-of-the-art manufacturing and processing facility in Andheri (East), Mumbai, which ensures that the highest quality standards and hygiene levels are maintained on its premises.
With continuous monitoring of a rigorous schedule of hygiene, temperature-controlled cabins and vehicles, the raw materials and finished products are always transported in a pollution-free environment.
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