Friday, January 18, 2019


Swiss-Belhotel International targets 30 hotels in Middle-East by 2021
Tuesday, 08 May, 2018, 08 : 00 AM [IST]
Swiss-Belhotel International aims to have 20 hotels in operation and 10 under construction in the Middle-East and Africa by 2021. While five of these will be in Africa, the remaining will be in gateway cities across the Middle-East, with a significant presence in the Gulf Cooperation Council (GCC).

This was stated by Laurent A Voivenel, senior vice-president, operations and development, Middle-East, Africa and India, Swiss-Belhotel International, who unveiled the group’s expansion plans for the region at the Global General Managers’ Conference, which took place in Jakarta, Indonesia, recently.

“We have chalked out a very aggressive expansion strategy for the Middle-East and Africa, with 17 per cent of our global portfolio of hotels, comprising 3,500 rooms, centred in the region. Built on a heritage of passion and professionalism, our ultimate aim is to position Swiss-Belhotel International as the best alternative to blue-chip companies offering superior returns, unbeatable value and unforgettable experiences,” he added.

Commenting on the industry’s long-term economic outlook in the region, Voivenel said, “Tourism performance in the main cities across the Middle-East is expected to remain strong, with the fruition of major infrastructure projects, such as airport expansions, increased global connectivity and growth of low-cost carriers, new leisure attractions, enhanced business facilities and a year-long calendar of regional and international events.”

Swiss-Belhotel International was recently named by Tophotelprojects among the top ten most active brands in the Kingdom of Saudi Arabia (KSA).

KSA is a very significant market for the company, with 35 per cent of its development pipeline concentrated in the Kingdom. In 2018, Swiss-Belhotel International has six new hotels opening in quick succession, and out of these, three are located in Saudi Arabia. Its success is testament to the relationships it has built with owners and investors in the region. With 14 well-established brands, the company is well equipped to meet the needs of every segment of the market. This diversity of brands allows owners the flexibility to pick the right fit for their property.
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