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INGREDIENTS AND FLAVOURS

IFF launches new range of anti-staling Amylases for sweet baked goods in China
Thursday, 18 March, 2021, 08 : 00 AM [IST]
Our Bureau, Bengaluru
IFF (International Flavours and Fragrances) has launched PowerFresh and PowerSoft  range of enzymes in China. These products are marketed under the Danisco range of food ingredients that are now part of the company.

Improver houses and bakeries in China are always looking to enhance consumer eating experiences, while improving productivity and reducing product returns. To help them meet these challenges, the company introduces new Power Fresh and PowerSoft enzymes, expanding its current range of freshness solutions in China.

The products offer improver houses and industrial bakeries excellent anti-staling solutions that deliver the desired taste, texture and shelf-keeping characteristics in cakes, sweet rolls and buns while maintaining the desired shape and volume. They are specially formulated to deliver ultimate softness and moistness that consumers crave for in sweet baked goods, addressing the needs of a category that is driven by indulgence.

Lai See Lee, regional industry leader, Asia Pacific, Food Enzymes, said, “Chinese consumers increasingly expect their baked goods to not only taste great, they should also be soft, have a good texture and crumb, and with excellent keeping qualities. Our PowerFresh and PowerSoft enzymes are essential solutions to help the bakeries optimise their recipes and satisfy their customers’ evolving preferences.”

“These innovative enzymes have a higher sugar tolerance in dough compared to regular softening enzymes, making them particularly performant in delivering greater taste and texture appeal while improving productivity, flexibility and sustainability. They can also be applied in a broad variety of recipes without affecting the overall production process,” added Lee.

The company produces enzymes that deliver sustainable innovations across a wide variety of food and beverage products. The US-based IFF an industry leader in food, beverage, health, biosciences and sensorial experiences, science and creativity meet to create essential solutions. With the precision of science, the company stated that it has the capability to bring to  customers to scents, tastes, ingredients and solutions for food and beverage products.
 
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