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Lycored’s tomato extract first to achieve non-GMO project verification
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Saturday, 05 January, 2019, 16 : 00 PM [IST]
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Lycomato, Lycored’s proprietary blend for supplements, has become the first tomato extract to carry the Non-GMO Project Verified seal, which gives consumers the assurance that a product has completed a comprehensive third-party verification for compliance with the Non-GMO Project Standard.
Lycomato is Lycored’s first proprietary blend and remains one of its best-selling products. Certified in the United States and the EU (European Union), it offers a synergistic combination of carotenoids, tocopherols and phytosterols, sourced from non-GMO (genetically-modified organism) tomatoes.
Zev Ziegler, head, global brand and marketing, health, Lycored, said, “Letting nature provide a path towards wellness has always been a core pillar of our company. In that light, we are proud to announce that Lycomato has become the first Non-GMO Project-verified tomato extract on the market.”
Consumer demand for non-GMO products is rising sharply. The number of people who said they avoided GMOs has reportedly tripled over the past 11 years, and currently stands at 46 per cent. Non-GMO Project Verified is the fastest growing label in the natural products industry, representing over $26 billion in annual sales and over 50,000 verified products for over 3,000 brands.
Ziegler said, “The year 2019 could be the year when demand for non-GMO products reaches a tipping point. We are delighted that Lycomato will carry the Non-GMO Project Verified seal. It is another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”
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