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INGREDIENTS AND FLAVOURS

Parag Milk Foods, ColoPlus tie up; Launch immunity booster Go Colo Power
Monday, 09 July, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Parag Milk Foods Ltd (PMFL), one of the largest private dairy companies in India, has collaborated with ColoPlus AB, a Swedish biotech company active in the research and development (R&D) of products and application of colostrum-based innovations, to become the first company in India to launch Go Colo Power, a 100 per cent natural immunity booster. A first in India, the product is colostrum-based and as per ColoPlus’ patented technology.

This strategic collaboration enables Parag Milk Foods to strengthen its offerings in the health and nutrition segment, which will reiterate its leadership in the value-added product category.
 
Made from the first milk of cows just after calving, Go Colo Power is enriched with immunoglobulins and probiotics and has the same goodness equivalent to that of a mother’s first milk. A product in powder form, it can be mixed into porridge. It contains high colostrum values, which helps fight diseases like AIDS, diarrhoea, etc., that reduce the body’s immuno-defensive powers.

The use of colostrum helps to build long-term immunity and improves and strengthens the digestive system.

Highlighting the need for Go Colo Power, Conny Hagman, chief executive officer, ColoPlus, said, “Colostrum is rich in essential immunoglobulins and nutrients that helps in increasing the resistance to diseases.”

“The health benefits of this milk is not just limited to the newborns, but is beneficial for people of all age groups. Earlier you could only get Colostrum in a capsule or pure powder form, which could not be completely absorbed by the body; but now with Go Colo Power, one can get the same benefits of Colostrum in food form, as a porridge, and with our patented technology, it provides much higher absorption,” he added.

“Colo Power is also good in taste, easier to prepare and has a longer shelf life. The Swedish embassy was instrumental in linking us with a high-quality and reputed partner like PMFL, that aims to provide health benefits to the citizens of India, a key step towards improving public health,” Hagman said.

Elaborating on the association, Devendra Shah, chairman, Parag Milk Foods, said, “The launch of Go Colo Power by Parag Milk Foods is the reflection of responsibility of giving back to the society. We are the first company to create a unique colostrum-based health food, which not only provides long-term immunity to ill people, but also helps to build preventive immunity for one’s lifetime with its high immunoglobulin content.”

“We have established an elaborate mechanism to collect colostrum milk from dairy farmers which not only provides an avenue to use the first milk which otherwise would have gone waste, but also provides them much higher returns,” he added.

“This high-value colostrum is then converted into Go Colo Power by using the patented technology. It is scientifically proven that the colostrum present in Go Colo Power helps in increasing the immunity of patients suffering from cancer and diarrhoea, apart from building one’s long-term immunity,” Shah said.

Go Colo Power is available in 200g packs priced at Rs 750. The product will be available in e-commerce platforms and all metro cities.
 
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