Friday, January 20, 2017
INGREDIENTS AND FLAVOURS
PureCircle introduces Sigma-Beverages, stevia ingredient for beverages
Wednesday, 14 December, 2016, 08 : 00 AM [IST]
PureCircle launched Sigma-Beverage, a stevia ingredient that is specifically optimised for beverage formulations and delivers unmatched taste results when compared to other stevia ingredients on the market. Sigma-Beverage performs similarly to sugar at deep calorie reductions, so formulators can create beverage solutions consumers will love while reducing development time by 30-50 per cent.
“Sigma-Beverage was formulated with a carefully-tailored, proprietary combination of steviol glycosides designed to address the unique needs for beverage formulations. We have seen success with this approach for our customers and are excited to help them further unlock the beverage category and reduce overall calories while meeting the taste desires consumers demand,” said Faith Son, vice-president, marketing and innovation, PureCircle.
Designed as the perfect stevia sweetener for beverage formulations, Sigma-Beverage has a crucial upfront sweetness needed for most beverage applications and provides a reduction in linger when formulating low-to-zero-calorie solutions.
“Beverages have provided a challenge for formulators because of the high sweetness max,” said John Martin, senior director, global technical innovation, PureCircle.
“To achieve that high level of sweetness with stevia can often result in linger and a strong, sweetness aftertaste. However, by selecting the steviol glycosides that provide a very clean, sugar-like taste with a reduced linger, we have been able formulate a stevia ingredient that really works well for the challenges of beverage applications. We are extremely pleased with the results we are seeing,” he added.
Sigma-Beverage is the third category-specific ingredient in PureCircle's portfolio. It joins Sigma-Tea and Sigma-Dairy, all of which are outperforming first generation Reb A solutions on taste and have been developed through PureCircle’s predictive modelling technology.
Sigma-Beverage is available for customers to order samples, and was showcased at Food Matters Live in London.
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