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Roha Dyechem introduces water-dispersible liquid Natracol Vibra Yellow
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Wednesday, 25 July, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Roha Dyechem has recently launched its Natracol Vibra Yellow product, a water-dispersible liquid which imparts a yellow to orange shade to a multitude of food products such as candies, gummies and dairy products.
The company believes innovation brings advancements in the product category, and thereby, in the industry. Hence, innovation is at the heart of everything at Roha. It is this penchant for product innovation that leads the company to breakthrough solutions in the food and beverage industry.
With the growing global demand for natural ingredients, including natural food colours, comes the challenge of maintaining consistency in shades.
Roha’s Natracol Vibra Yellow tackles this challenge by providing consistent shades across food categories.
With a beta-carotene concentration of one per cent Natracol Vibra Yellow is available primarily in an easy-to-use liquid form.
It is extremely stable against heat and light, ensuring that there is no change in the shade and intensity of the colour even when exposed to high processing temperatures and extended exposure to light.
“Natracol Vibra Yellow is Roha’s latest product in our range of innovations for the F&B industries. As one of the leading ingredients manufacturer, it is our endeavour to provide innovative solutions to meet the demands of the industry. The heartening response to this breakthrough product has fuelled our desire to create more such products,” said Brijesh Tibrewala, joint managing director, Roha Dyechem.
Roha showcased the ingenious NatracolVibra Yellow along with another of its revolutionary offerings, Natracol Ultima Yellow, at the IFT 2018 exhibition, a platform for the gathering of food technologists and enthusiasts committed to unlocking the potential of the food science community.
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