Friday, October 19, 2018


Bin Fahad opens ’17 essays of GulfHost, SEAFEX Middle-East & yummex ME
Tuesday, 19 September, 2017, 08 : 00 AM [IST]
Rashid bin Ahmed bin Fahad, minister of state and chairman, board of directors, Emirates Authority for Standardisation and Metrology, inaugurated the 2017 edition of GulfHost (the Middle East’s first dedicated exhibition for the hospitality and foodservice industry, which makes its debut) and three niche food trade shows - the Specialty Food Festival, SEAFEX Middle-East and yummex ME.

While all the events are owned and organised by and will take place over a three-day period at the Dubai World Trade Centre (DWTC) until September 20, 2017, the latter will be jointly organised with Köelnmesse GmbH.

They will be presented during the Dubai International Hospitality Week (DIHW), the Middle-East’s largest hotel and foodservice event, and are co-located with two other complementary industry exhibitions, the Hotel Show and the Leisure Show, organised by dmg events.

DIHW, which will cover an area of about 80,000 sq m, will bring over 2,000 international exhibitors, including industry leading brands from across the globe, together, and be attended by over 50,000 visitors.

“It is a reflection of the rapid growth of the hospitality and food sectors across the region. The platform provides opportunities for sourcing, buying and networking across six co-located trade shows at a critical time for the industry,” said Trixie LohMirmand, senior vice-president, exhibitions and events management, DWTC.

“We are honoured to have bin Fahad officially inaugurate the shows, as we bring the best in hospitality to the region,” she added.

The visitors expected to attend the event include C-suite decision makers and buyers from a broad spectrum of organisations within the hospitality industry, including Al Seer, Majid Al Futtaim Retail, Weetabix Food Co, Dubai Duty Free, Al Shaya Group, Jumeirah Group, Grand Hyatt Dubai, Habtoor Grand Resort, Fairmont Hotels, W by Westin and Costa Coffee.

GulfHost, the Specialty Food Festival, SEAFEX Middle East and yummex ME, have been brought under the umbrella of DIHW, an initiative endorsed by the emirate’s Department of Tourism and Commerce Marketing (also called DCTCM, or simply, Dubai Tourism).

Issam Kazim, chief executive officer, DCTCM, said, “We are proud today to be opening the inaugural Dubai International Hospitality Week, an event that supports the growth of the hospitality and foodservice sector across the region.”

“Dubai is famous for its hospitality offerings, which is a key driver of the tourism industry, attracting investment from across the world. Today’s gathering of industry professionals will further cement Dubai’s place as the hub for hospitality and for international business,” he added.

GulfHost 2017
A first for the region, GulfHost 2017 will give trade visitors the opportunity to access the full range of hospitality supplies, from front-of-house, back-of-house and bar and counter.

Innovation forms a key focus at the event, with a dedicated Innovation Corner showcasing the latest cutting-edge technology solutions being introduced to elevate commercial kitchen performance.

The International Centre for Culinary Arts (ICCA) Dubai and the Middle East Food Forum (MEFF), which will also take place during the show, will present key industry experts at the Restaurant Development Conference, developed to gain insight into the opportunities, challenges and innovations of the industry.

One of the largest global leaders for the hospitality industry, Ali Group, commented on the extensive opportunity of GulfHost 2017.

David Morris, regional managing director, Ali Group Middle-East, said, “This is a key show for us to expand our regional and global presence. As a provider of essential hotel and restaurant equipment, GulfHost gives us the ideal platform to showcase our extensive portfolio of innovative brands.”

Participating at GulfHost and representing the best of the region’s tableware manufacturing, Vinaya Shetty, sales and marketing manager, RAK Porcelain, said, “RAK Porcelain is one of the leading manufacturers of porcelain tableware, having secured a well-established distribution network across 135 countries.”

“We strive to be the preferred choice of tableware across the world, and what better way to further strengthen our presence in the hospitality market than participating in GulfHost 2017, putting us directly in contact with global buyers,” he added.

Specialty Food Festival
This year marks the eighth essay of the Specialty Food Festival (SFF), with continued expansion of the niche show demonstrating the growing appetite for gourmet, artisan, halal and organic products in the region.

The trade show will attract exhibitors from around the world, including a 30 per cent increase in exhibitor participation from France this year.

The show will provide an opportunity for buyers to source over 2,800 ingredients rare to this region.

An additional feature to the show, the Chef’s Theater, will see Michelin-starred and Dubai-based chefs host six masterclasses per day, including demonstrations of the best cooking techniques for fine food; seafood, organic, artisan cheese and gluten-free.

The event will also encompasses specialist pizza cooking, master coffee tasters and culinary competitions to find the best chefs in Dubai.

Exhibiting a range of specialist Italian brands, Gianpaolo Bruno, Italian trade commissioner, Italian Trade Agency (ITA), said, “Italian food is universally appealing, and most certainly in the Middle-East and North Africa (MENA) region, where the potential for Italian businesses is strong.”

“The Specialty Food Festival is an essential event for us, as it provides a platform for Italian food and beverage (F&B) players to meet with leaders of the hospitality industry, not only in the region, but across the world,” he added.

SEAFEX Middle-East
In its sixth edition, the importance and scale of SEAFEX Middle-East remains unrivalled as a vital platform for sourcing seafood from around the world, as the region’s demand for sustainable, alternative protein sources reaches new levels.

According to the Food and Agricultural Organisation (FAO), countries such as the United Arab Emirates (UAE) consume an average of 33kg of seafood per capita per year, almost double the global average of 18kg.

SEAFEX has become a key platform for the sourcing of seafood from around the world, enabling suppliers in the region to meet a growing demand.

According to Euromonitor International, the fish and seafood market is expected to reach a value of $7.3 billion by 2021.

yummex Middle-East
yummex Middle-East has seen a significant increase in scale and demand since its first edition, mirroring the industry growth of confectionery and snacks across the region.  

“We are excited about the 11th edition of yummex ME. In the new set-up, as a part of DIHW, we will demonstrate its unparalleled position as the international trade fair for sweets and snacks in the MENA region,” said Denis Steker, vice-president, international, Koelnmesse GmbH.

“This year, a remarkable number of exhibitors (333 from 43 countries) are showcasing the latest and most innovative products of sweets, confectionery and snacks,” he added.

This year’s yummex Middle East Innovation Awards 2017 will also recognise the international innovation of sweets, snacks and chocolates.

General Mills, a leader in the world’s most trusted food brands, is exhibiting at this year’s yummex ME.

Wissam Menkara, regional sales manager, General Mills ME, said, “It is essential for us to expand our presence in the MENA region, as its sweet and snack industry continues to grow ahead of global rates.”

“yummex Middle-East gives us the perfect platform to reach consumers and showcase our range of industry-leading snacks and treats,” he added.
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