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Second Cibus Connect concludes; Vinitaly proximity proves beneficial
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Thursday, 02 May, 2019, 08 : 00 AM [IST]
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Parma
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The proximity to Vinitaly benefited the second essay of Cibus Connect, which concluded in Parma recently. It brought to Parma 22,000 business operators who visited the stands of over 700 food companies offering 500 new products under 1,000 trademarks.
Companies exhibiting at the show, organised by Fiere di Parma and Federalimentare in collaboration with the ICE Agency, expressed their satisfaction with the experience and confirmed their participation in both Cibus 2020 and Cibus 2021.
The two large International Buyers’ Lounges were particularly busy, and here Italian companies did business with about 3,000 foreign buyers. Some of these came from Vinitaly, and enjoyed the opportunity of tasting new products in the two large food courts equipped with 100 cooking stations.
Cibus Connect, organised in odd years as a smart formula of the Cibus show, made its debut in 2017, and this year, in its second edition, doubled its attendance numbers.
“The operators’ appreciation of the date and formula of Cibus on odd years was extremely high but did not surprise us,” said Antonio Cellie, chief executive officer, Fiere di Parma.
“A standardisation of the exhibition modules, a reduced duration, and a rigorous selection of visitors was sure to meet the needs of our exhibitors. Also, a schedule that matched that of Vinitaly made it possible for foreign visitors to visit, within a few days, the largest Italian wine aand food shows,” he added.
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