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Affron saffron to debut in Asia-Pacific market at Vitafoods Asia 2019
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Monday, 23 September, 2019, 15 : 00 PM [IST]
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Madrid
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Affron - an all-natural, non-GMO (genetically-modified organism) Spanish saffron extract (Crocus sativus L) - will be launched in the Asia-Pacific market by Pharmactive Biotech Products, S L, at Vitafoods Asia 2019, which is slated to take place in Singapore on September 25 and 26, 2019.
The company’s formulation boasts the lowest dosage threshold on the market — just 28mg per day — with proven pharmacokinetic bioavailability and rapid one-hour absorption.
The Affron format for eye health, Affron Eye, is one the finalists for the Nutraingredients Awards Asia in the field of healthy ageing.
It is standardised to Lepticrosalides, a complex of bioactive compounds responsible for its beneficial and organoleptic attributes. The capabilities of this clean-label, synthetic-free, pure plant saffron extract is backed by five clinical studies.
These compounds have been clinically shown to improve mood and alleviate anxiety and depression symptoms, as well as induce relaxation and improve sleep quality. Affron also is the first saffron extract clinically studied on adolescents.
Pharmactive grows and cultivates the saffron in its fields within the terrain of Castilla-La-Mancha in Spain. The arid plains and dry, warm Mediterranean climate of the region present ideal conditions for the cultivation of saffron.
“Crocus sativus L species has been cultivated and consumed for centuries in Spain and its culinary and beneficial values have been long appreciated,” stated Julia Diaz, marketing manager, Pharmactive.
The golden threads of the saffron plant are worth nearly their weight in gold, due in part to their labour-intensive harvesting method.
During the short eight weeks in autumn when they bloom, the flowers must be carefully hand-picked, one at a time, and within the few hours between dawn and mid-day to avoid wilting of the delicate stigmas that form the saffron threads.
“As a high-value botanical, saffron is extremely susceptible to counterfeiting,” stated Alberto Espinel, head, research and development, Pharmactive.
“The company’s saffron is home-grown and manufactured in their extraction plant in Madrid. The optimised extraction process employed ensures the highest concentration of saffron’s active lepticrosalides,” he added.
Pharmactive has established a range of quality control procedures, including active compound quantification, meticulous adulteration detection measures, and microbiological and contaminant analysis to ensure consistent quality of its formulation.
“We work in close cooperation with our saffron farmers, respecting the cultural heritage of this exceptional region. Their innate knowledge of saffron and how to optimally produce and harvest it using no fertiliser is key to the company’s unmatched quality offering,” stated Espinel.
“Furthermore, we conduct strict quality controls internally and externally through certified third parties,” he added.
Espinel said, “These meticulous measures provide full traceability and allow a wholly trusted source of saffron.”
Affron is water-soluble and readily applicable to food formats or supplements. It is kosher- and halal-certified, non-irradiated, and has a three-year shelf-life.
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