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Kraft Food Ingredients adds Heinz, rebrands itself Kraft Heinz Ingredients
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Friday, 16 June, 2017, 08 : 00 AM [IST]
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Glenview
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With the recent addition of Heinz products to its portfolio of ingredient solutions, Kraft Food Ingredients have rebranded themselves Kraft Heinz Ingredients, signifying a new chapter for the company, as it continues to lead the food ingredients industry to future innovations.
The evolution of Kraft Food Ingredients to Kraft Heinz Ingredients is another milestone in the successful history of the fifth-largest food and beverage company in the world, and further demonstrates its commitment to the success of its ingredient subsidiary and its customers.
Kraft Heinz Ingredients’ unparalleled portfolio of iconic brands and application expertise provides a platform for leadership in the food ingredient industry.
“As our industry continues to move forward, this rebranding to Kraft Heinz Ingredients is a sign of how we’re moving forward as a company to meet the needs of our customers,” stated Andrew Scribner, vice president and general manager, Kraft Heinz Ingredients.
“The Kraft Heinz Company has always stood for quality with familiar names like Heinz Ketchup, Kraft Cheese, Grey Poupon Mustard and Lea & Perrins Worcestershire Sauce in households across the country,” he added.
“Our newly-expanded portfolio of ingredient solutions positions us to help our customers take advantage of today’s consumer trends and explore more possibilities for their products and applications,” said Scribner.
Kraft Heinz Ingredients will make its debut in the food ingredient industry at the 2017 Institute of Food Technologists Expo (IFT17), slated to take place in Las Vegas, USA, between June 25 and 28.
Premium samples featuring Kraft Cheeses and Barbecue Sauce, made with Heinz Ketchup, will be available to attendees who schedule an in-person meeting with Kraft Heinz Ingredients at the event.
Team members will also be on hand to demonstrate how the company’s resources and expertise can help customers’ applications become a marketplace success.
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