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MARKETING

Barista collaborates with PR agency Saints Art to boost mkt objectives
Monday, 10 December, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Barista Coffee Company Limited, one of the largest Indian coffee chains, has collaborated with Saints Art, a leading public relations firm, to further support its strong market objectives. As part of the module, Saints Art will be supporting Barista with decisive and strategic services for various market penetration initiatives of the brand so as to uphold the leading position in the sector.

The Barista Coffee Company Limited has over 200 Barista Cafe and Barista Express Kiosks across India, including its franchise partners. Besides India, the chain of espresso bars also has outlets in locations across Sri Lanka, Myanmar, Nepal and Maldives.

Commenting on the partnership, Puneet Gulati, chief executive officer, Barista, said “We are growing at a fast pace and further plan to add more loyalty to our coffee, making sure our consumers are satisfied and increasing every day.”

“Our partnership with Saints Art will help us communicate our vision and mission as per the directives as set for the Indian market,” he added.

Commenting on the occasion, Puneet Sharma, vice-president, Saints Art, said, “Barista, as a coffee brand, has been transforming through all these years, and consistently retained its position as a preferred brand among consumers.”

“We believe our strong experience and well-thought PR strategy will bring in desired results for the brand and will further help them achieve their market objectives,” he added.
 
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