Sunday, June 16, 2019


Chai Point unveils product-centric loyalty programme Chai Point Rewards
Tuesday, 11 December, 2018, 14 : 00 PM [IST]
Our Bureau, Bengaluru
Chai Point, India’s biggest chai brand, launched Chai Point Rewards, a loyalty programme for its customers. The company has launched its new loyalty model approach moving from cash back-driven to product-centric incentives.

Now, customers can earn points for every rupee spent, as they order their favourite beverage, whether in the store or through online delivery, and can redeem points for complimentary drinks.

Amuleek Singh Bijral, co-founder and chief exeuctive officer, Chai Point, said, “With our product-focussed programme, we want to reward the loyalty of our customers and take the program a step further by bringing all of our channels into its scope.”

“This programme is bound to evolve in stages and we believe in the near future, we would stand out to be recognised for our endeavours,” he added.
Print Article Back FNB News Twitter
Post Your commentsPost Your Comment
* Name :    
* Email :    
  Website :  
Comments :  
Captcha :

Food and Beverage News ePaper
“We would like to retain our investment every 2-3 days”
Past News...

Packaged wheat flour market growth 19% CAGR; may reach Rs 7500 cr: Ikon
Past News...
Advertise Here
Advertise Here
Advertise Here
Recipe for Success
Recipe for Success: MasterChef’s hat the most rewarding for multiple hat-wearer Bhadouria
Past News...

Home | About Us | Contact Us | Feedback | Disclaimer
Copyright © Food And Beverage News. All rights reserved.
Designed & Maintained by Saffron Media Pvt Ltd