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MARKETING

Chai Point unveils product-centric loyalty programme Chai Point Rewards
Tuesday, 11 December, 2018, 14 : 00 PM [IST]
Our Bureau, Bengaluru
Chai Point, India’s biggest chai brand, launched Chai Point Rewards, a loyalty programme for its customers. The company has launched its new loyalty model approach moving from cash back-driven to product-centric incentives.

Now, customers can earn points for every rupee spent, as they order their favourite beverage, whether in the store or through online delivery, and can redeem points for complimentary drinks.

Amuleek Singh Bijral, co-founder and chief exeuctive officer, Chai Point, said, “With our product-focussed programme, we want to reward the loyalty of our customers and take the program a step further by bringing all of our channels into its scope.”

“This programme is bound to evolve in stages and we believe in the near future, we would stand out to be recognised for our endeavours,” he added.
 
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