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Mrs Bector unveils ATL campaign to mark Cremica Sugar Crackers’ launch
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Saturday, 26 October, 2019, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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North India’s major biscuit and confectionery brand, Cremica, has released an ATL (above-the-line) campaign to mark the launch of Cremica Sugar Crackers.
It is a perfect partner with tea, coffee or any beverages. Consumers can enjoy the taste of a multi-layered crispy cracker with a sprinkling of sugar. A powerful combination of crunchiness and sweetness, it can be relished at any place, be it at an office meeting or on the college campus.
The brand’s parent company, Mrs Bector Foods Specialties Ltd, has blended stringent in-house measures with cutting-edge technology to ensure the production and delivery of quality products.
The ATL campaign has been conceptualised and executed by Arms Communications. The campaign has given an added boost to the brand retailers, who feel that the product is an instant hit in the market. The TVC is airing in all multi-media platforms.
Mukesh Gulati, vice-president, Arms Communications, stated, “Cremica Sugar Cracker is a great product in cracker category, which is big, tasty and crunchy. The TVC portrays how crunchy Cremica Sugar Crackers is in any situation.”
Anoop Bector, managing director, Mrs Bector Foods Specialties, said, “Our continuous commitment to natural ingredients and an ability to understand customer demand has strengthened our distribution network to ensure deeper coverage and depth in North India.”
“We will try to serve their (customers’) palate with our innovation in our food, as we are known to serve the best quality,” he added.
The company is strongly committed to quality, and hence, take strict measures to ensure that it delivers the promise of serving its customers the premium taste and nutrition.
Extensive introduction of technology is undertaken in all plants to help in continuously improving its production processes. Cremica has more than 50 SKUs (stock-keeping units) in its product portfolio with many new products on the anvil.
With the benefits of wholegrain, wheat and natural fibre, its products are the perfect option for some guilt-free snacking.
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