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MARKETING

Mumbai Duty Free & Pernod Ricard launch third essay of Taste of Luxury
Saturday, 07 January, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Mumbai Duty Free, in collaboration with wine and spirits company Pernod Ricard India, launched the third essay of the Taste of Luxury offer at Terminal 2 (T2) of Mumbai’s Chhatrapati Shivaji International Airport. The campaign will run until January 31, 2017.

Consumers who spend a minimum of $80 on Pernod Ricard’s portfolio, which includes Chivas Regal, Royal Salute, The Glenlivet and Ballantine’s, will be eligible to fill a luxury draw coupon. The winner will get a chance to drive away in a BMW X1 Expedition.

Nodjame Fouad, marketing director, TR Asia Pacific, said, “At Pernod Ricard, we have always believed in delivering luxury experiences to our consumers at various touch points. The promotion at Mumbai International Airport’s Duty Free store is one such touch point where consumers can enjoy our luxury brands and experiences.”

Manishi Sanwal, managing director, Mumbai Duty Free, said, “In our constant quest to offer a greater value to our customers, we bring back the ‘Win a BMW’ promotion in this festive period of December and January.”

“We are extremely delighted to have partner brands like Pernod Ricard, who are always willing to support with greater excitement and engagement in their promotions,” he added.
 
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