Tuesday, June 18, 2019


Nehwal appointed Rasna Native Haat Honey & Honey Vita brand ambassador
Friday, 07 December, 2018, 15 : 00 PM [IST]
Our Bureau, Mumbai
Badminton star Saina Nehwal has been appointed brand ambassador for Honey and Honey Vita, the latest offerings under fruit-based concentrate manufacturer Rasna’s new brand Rasna Native Haat, an attempt by  to takes today’s health-conscious consumer back to his/her ethnic roots with natural offerings which contain no chemicals and preservatives.

While the natural honey is available in four pack sizes (50g, 250g, 500g and 750g), Honey Vita, a chocolate-flavoured variant is also available in four sizes (18g, 100g [75g+25g free], 500g and 600g [450g+150g free]). Besides honey, it is packed with 21 vitamins, minerals, malt extracts and cereal extracts, and is a complete energy drink. Nehwal has shot television commercials (TVCs) for both the honey variants.

It also added Badam Vita (an almond-flavoured variants) in two stock-keeping units (SKUs) - 12g and 200g. It also contains 21 vitamins, minerals and almond extracts. Its existing range comprises Rasna Native Haat Aam Panna and Shikanji. These are available in powder and ready-to-drink forms.

Piruz Khambatta, chairman, Rasna Pvt Ltd, said, “We are extremely happy to collaborate with Nehwal for our new ad campaign. She embodies the attributes of Rasna’s Native Haat range, which focusses on health products that are chemical- and preservative-free. We are committed to providing our consumers with new and innovative products.”

Speaking about her association with Rasna, Nehwal said, “Rasna is one of the most trusted brands in India. It has been one of my favourite drinks growing up. I am thrilled to associate with the brand for Honey and Honey Vita under the Rasna Native Haat umbrella that focusses on natural and healthy products.”
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