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MARKETING

Subway to offer Classy Combos featuring international subs till Feb 6
Saturday, 02 December, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Subway fans in India will get to relish some of the brand’s core, premium international submarine sandwiches (subs) this winter as part of a limited-period combo offer running across all its restaurants in India. The three-piece Subway Classy Combos, which will be valid only on six-inch subs, will run till February 6, 2018.

Featuring the sub of the diner’s choice, a pack of crunchy chips and a fountain drink, the combos will be available in both vegetarian as well as non-vegetarian variants, priced at Rs 169 and Rs 189, respectively [the prices are exclusive of Goods and Services Tax (GST)].

Corn and Peas, Mexican Bean Patty, Chicken Teriyaki, Turkey, Turkey and Chicken Slice, Tuna, Italian BMT and Subway Club are the subs on which the offer is valid. The offer is being promoted through a comprehensive communication campaign, that comprises a television commercial (TVC), in-store collaterals, digital and social media.

“After a very successful World Sandwich Day, Classy Combos is our next compliment to the celebrations of the upcoming festive season. We aspire to make our guests more aware of Subway’s core menu, spanning a wide array of delicious signature subs,” said Sanjiv Pandey, marketing manager, Subway India.

The world’s largest sandwich restaurant chain is acclaimed for its customisation appeal, which gives guests the flexibility to create their sandwiches and salads exactly the way they like.

Sandwich artists prepare them right in front of the customer, using a variety of crisp veggies, condiments, sauces and breads that are baked fresh every day.

The much loved brand, also famous for its delicious salads and cookies, currently has 625-plus restaurants in over 70 Indian cities, and is expanding its presence in both metro and non-metro locations.
 
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