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Bennet & Bernard Group enters FMCG space, unveils cold cuts in Goa mkt
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Thursday, 17 October, 2019, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Homegrown diversified firm Bennet and Bernard Group, which has majority business interests in eco-luxury real estate, hospitality and gastronomy, has forayed into the FMCG (fast-moving consumer goods) space with the launch of premium cold cuts under the banner of Artisan Deli in the Goa market.
The company is a pioneer of world-class foods, which are served at its multiple restaurants in the coastal state. It has now launched a range of 11 crafted chicken and pork cold cuts, which will be available at all the leading supermarkets across Goa. The menus are curated in-house, with options of gluten free products, compliance to guidelines at every stage of food production, storage and transportation.
Artisan Deli has evolved from the need to produce processed meats that stand a class apart purely based on their flavour, the quality of the ingredients and their presentation. Bennet and Bernard Group will soon go pan-India with this brand, and is focussed on creating an exclusive range of processed foods in the Indian and global markets, with manufacturing units in multiple cities across the country.
Commenting on the launch, Lincoln Bennet Rodrigues, the company’s founder and chairman, said, “Cold cuts would meet international quality standards, as well as be a healthy alternative for our consumers. For this very reason, we completely avoid all artificial colour or flavour, any added MSG (monosodium glutamate) or hormones.”
“We provide options for nitrite- free and some of our products are completely gluten- free. Finally, we incorporate exquisite packaging and easy availability of these products, alongside great line-up of more Artisan Deli products,” he added.
According to Lindsay Bernard Rodrigues, the company’s co-owner and director, plans are afoot to bring international products to the Indian market. The aim is to create a unique source of competitive advantage through diversity of the businesses and create new opportunities for growth. Possible acquisitions, both in the country and in the global market to grow rapidly are on cards.
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