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Meat delivery service Meatigo.com targets 25+ distribution hubs by ’20
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Saturday, 25 May, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Meatigo.com, the premium quality antibiotic-residue- and hormone-free meat delivery service based out of Delhi/NCR and Mumbai, plans to target two more cities, namely Bengaluru and Pune, with 25-plus distribution hubs.
It provides an end-to-end supply chain model that starts from procuring fresh meats to processing, storage and last-mile delivery. Working directly with farms, supply partners and importers, Meatigo.com procures high-quality antibiotic- and hormone-free meats and meat products, which are further inspected by a team of experienced food technologists and trained butchers.
The company ensures temperature control 0-4°C at every step of the supply chain till the final delivery to the consumer. All the meats are vacuum-packed and sealed using the latest German technology that maintains the freshness, texture and flavour of the product.
Commenting on the meat industry, Siddhant Wangdi, founder, Meatigo.com, said, “The space is not an easy one for everyone to start as it requires in-depth knowledge in sourcing, processing and innovation while having a strong supply/cold chain and fresh chain management at every step.”
“Having a founding team with 30-plus years’ experience in meat sourcing, processing and handling helped us to kick-start Meatigo.com and over time our consumer research- and innovation-led strategy has helped us fine tune our offerings to provide customers with products that set us apart from both unorganised and organised players,” he added.
With most online players focus on raw chicken and mutton, Meatigo.com has been able to distinguish itself by truly catering to all ardent meat lovers whose love for good-quality meat goes beyond these standard cuts that are easily available in the market.
The company caters to a unique audience who have been largely ignored and provide them quality and hygienic meat options that are not easily available in the market boasting of a range of 150-plus meats including raw pork, duck, exotic meats, 60-plus fresh deli meat options, imported cold cuts and ready-to-eat offerings like momos, kebabs and burger patties.
Wangdi said, “It is no surprise that Meatigo.com has the highest the average order value of Rs 1,250, which is thrice that of the competitors in the market.”
The company has been funded internally so far and now aims to raise funds for the first time this financial year. The company plans to grow further by expanding its distribution hubs in the three cities it is present in and has plans to expand to two more cities. For this, the company is already in talks with multiple investors who are interested in taking part in the growth journey of Meatigo.com.
Regarding the funding, Wangdi said, “We are also in talks with various investors to raise funds and be part of the growth journey. Our focus from very early on has been to create a profitable and sustainable business model in this industry and we plan to keep the same strategy going ahead.”
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