While the world is learning to cope with the Covid-19 pandemic till we get an antidote for it, people have come to learn and follow the ancient ways of keeping the immunity high with the help of Ayurveda and practicing a healthy lifestyle. This shall not minimise the risk of Covid-19 but also any other disease.
To provide a ready-to-drink option to the consumers across the country, Amul has already launched immunity booster beverages range - HaldiDoodh, TulsiDoodh, Ginger Doodh and AshwagandhaDoodh.
And to delight the consumers further, the portfolio of immunity booster range from Amul has been extended to ice cream category too. The company for the first time has launched haldi ice cream with the goodness of haldi, pepper and honey and richness of dry fruits like dates, almonds and cashews.
This delightful combination is a mix of health and taste in the same cup of ice cream. Turmeric is known for its antibacterial and anti-inflammatory properties. For centuries, traditional systems like Ayurveda have used haldi, both fresh and as a dried spice powder, to promote health. In fact, turmeric is a widely researched spice commonly used in cooking, as a dietary supplement, and even for beauty purposes.
Turmeric is also referred as a super food world over for various health promoting properties. Pepper is another spice that is known to Indian households and is known to treat respiratory diseases and good for digestion. Honey is rich in antioxidants and helps suppress cough. The addition of dryfruits like dates, almonds and cashews makes the entire experience very healthy, wholesome and enjoyable in this festive season.
The new product is a delightful combination of all these magical ingredients with the richness of ice cream. The product is available at a price of just Rs 40 for 125mL tamper-proof cups packing.
In order to send out the message of immunity milk and milk range, the company has also launched a nationwide TV and print media campaign. Available at all the company parlours and retail counters, consumers can enjoy the range of immunity products as their daily dose of immunity.
The product is being packed at state-of-the-art manufacturing plants in North and West India having production capacity of 5,00,000 packs per day.
Also to carry ahead the range, the company shall soon be launching Immuno Chakra Ice Cream – the health trinity of haldi - ginger- tulsi in delicious tri-colour ice cream stick of 60 ml and Star Anise Doodh in the 200 ml can.
